Job Fit Australia, occupational health B2B
Job Fit Australia, with Logic Health, is a multi-state Australian occupational health network. Services cover pre-employment medicals, drug and alcohol screening, audio testing, vaccination, FIFO-readiness assessments, workplace injury management and return-to-work programmes. Workers attend the clinics and employers contract the network, so the programme runs two acquisition tracks side by side.
Job Fit Australia, marketing an occupational health network to workers and employers.
On the patient side: per-clinic Google Business Profile management across the network, location-specific patient-pathway content, suburb-aware Google Ads, and booking-flow integration with the clinic PMS and scheduling system. Worker-facing creative goes through a senior healthcare-content reviewer, with AHPRA Code 12 review applied to patient-targeted ads.
On the employer side: LinkedIn and sector press aimed at HR and safety-team decision-makers, corporate occupational-health contract pursuit, sector targeting across FIFO employers, mining services and civil contractors, and an ABM cadence for tier-1 corporate accounts.
The current retainer has run 23 unbroken months across two ad accounts and is active. Google Ads history on the Jobfit Health Group account goes back to May 2015.
Occupational health, patient-acquisition + employer-direct programme.
Pre-employment + workplace medicals
Occupational health specialist, pre-employment medicals, drug + alcohol testing, FIFO-readiness assessments, workplace injury management, return-to-work programmes. Two distinct buyers, the worker (pre-employment medical patient) and the employer (corporate occupational-health contract).
Worker-targeted creative discipline
AHPRA-aware patient-side creative discipline, senior healthcare-content reviewer on worker-facing creative, AHPRA Code 12 review on patient-targeted ads, patient-pathway content tuned for pre-employment + FIFO-readiness contexts.
Corporate occupational-health contracts
Employer-direct B2B programme, LinkedIn + sector-press for HR + safety-team decision-makers, corporate occupational-health contract pursuit, FIFO-employer + mining-services + civil-contractor sector targeting, ABM cadence for tier-1 corporate accounts.
Network local SEO + booking flow
Multi-clinic Google Business Profile discipline, per-clinic GBP management, location-specific patient-pathway content, suburb-aware patient-direct Google Ads, booking-flow integration with clinic PMS / scheduling system. GBP capability →
Occupational health is a two-engine business, patient + employer.
Occupational health businesses serve two distinct buyer audiences, workers (presenting for pre-employment medicals, FIFO-readiness assessments, injury-management appointments) and employers (corporate clients contracting with the occupational-health network for ongoing workforce-health services).
The marketing has to run two engines side-by-side, AHPRA-aware patient-side acquisition through Meta + Google + GBP for worker-direct demand, and employer-direct B2B programmes through LinkedIn + sector-press + ABM for corporate-contract pursuit. Different audiences, different cadence, different creative, different conversion pathways.
Job Fit Australia ran the two-engine occupational-health programme through 121 Group, multi-clinic GBP discipline for patient-direct demand, employer-direct B2B programme for corporate-contract pursuit.
Jobfit, Australia's trusted occupational health provider.
What did 121 Group do for Job Fit Australia?
121 Group ran SEO, Google Ads and paid social for Job Fit Australia.
What industry is this healthcare case study in?
Job Fit Australia operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running an occupational health business?
Thirty-minute call. Bring your last three tier-1 enterprise tenders. We'll review your capability collateral, your B2B HR-buyer targeting, and your tender-response system.
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