Healthcare marketing Melbourne, Melbourne HQ, AHPRA-aware, multi-clinic-experienced.
121 Group is Melbourne-headquartered. Senior healthcare strategists are Melbourne-resident. Active Victoria-side healthcare clients include Adora Fertility, Genomic Diagnostics, and multiple Partnered Health portfolio clinics. AHPRA-compliant content pipeline, multi-clinic CMS architecture, PE-portfolio-ready reporting on BigQuery. In-person creative + strategy review at the Melbourne office.
Three things Melbourne healthcare operators want.
Melbourne is the largest concentration of multi-clinic healthcare HQs and PE-backed healthcare investment in the country. We're set up for it.
Senior team in the room
Senior strategists, creative leads, and portfolio-CMO leads are Melbourne-resident. Monthly in-person strategy review at your offices, our offices, or a neutral venue. AHPRA-aware creative review in person, not over Zoom.
Built for the Melbourne PE healthcare cluster
Most ANZ healthcare PE houses sit in Melbourne. Our portfolio-CMO operating model, separate reporting per portfolio company, consolidated portfolio dashboards on BigQuery, master-services-agreement structure, is set up for the way Melbourne PE healthcare investors want to engage. Working with PE portfolio CMOs →
AHPRA + state-specific compliance
National AHPRA framework + Victorian-specific overlay (DH Vic guidance, Safer Care Victoria reporting environment, IPC Vic privacy considerations). Senior healthcare-content reviewer on every patient-facing piece, every time.
Three Victoria-side flagship engagements.
Adora Fertility
6.5-year engagement. Multi-clinic Victoria + national fertility network. Patient-pathway content, AHPRA-compliant creative, state-by-state Google Ads.
Genomic Diagnostics
Diagnostics + pathology services. GP-referral demand-generation pipeline, clinician-facing content, regulator-aware claim discipline. Victoria-headquartered.
For Health (Partnered Health)
10.2-year engagement. Multi-state primary-care portfolio with significant Victoria footprint. One of Australia's longest-running single-agency healthcare engagements.
Questions Melbourne healthcare operators ask first.
Are you actually Melbourne-based or just claiming a Melbourne address?
Melbourne-headquartered, Melbourne-resident senior team. The strategy and creative leads who'll work on your account live in Victoria. We can be in your office for review cadence, not via a serviced address.
Do you work with PE-backed multi-clinic groups?
Yes. The For Health / Partnered Health 9-sub-brand portfolio engagement is the longest-running PE-portfolio-style healthcare retainer in our book, 10.2 years. Portfolio reporting on BigQuery, separate per-clinic dashboards, consolidated portfolio-level views, MSA structure. Working with PE portfolio CMOs →
Will Adam be in the room?
For the founder call and quarterly strategy review, yes. Adam is Melbourne-resident. Day-to-day delivery runs through the assigned senior account lead. Book a founder call →
What's your minimum healthcare engagement?
Capped monthly retainers for single-clinic founder-tier engagements; multi-clinic and PE-portfolio engagements scale by scope. No lock-ins, month-to-month after a 3-month soft commitment. Pricing →
Melbourne healthcare business?
Thirty-minute call. We'll work out where your demand-generation pipeline is leaking, where AHPRA risk sits, and what shape engagement makes sense. Coffee in Melbourne if you'd rather meet in person.