Industrial marketing Perth, WA-resident pod, end-to-end on AU-west timezone.
The Perth pod is its own complete operating unit. WA-resident senior industrial leads, AU-west timezone, end-to-end delivery, strategy, account management, paid media, capability content, FIFO recruitment marketing, all out of Perth. 21 of our 35 industrial clients are WA-based. Mining services, drilling, civil contracting, engineering, panel-pursuit, capability statements, LinkedIn-native marketing. PYBAR 4.3yr, RJ Vincent 53mo, Berg Engineering 22mo, Red Ohms.
Three things WA industrial operators want.
WA industrial isn't a sub-set of east-coast industrial. The buyer, the procurement cycle, the project pipeline, the recruitment market, all different. We've built the Perth pod to match.
WA-resident senior team
Senior strategists, account leads, paid-media leads, and content leads are Perth-resident. Same-day response, same-time-zone strategy. No "we'll get back to you in the morning" friction with east-coast offshore offices.
Built for the Tier-1 panel cycle
WA mining-services and civil contractors live and die by Tier-1 panel inclusion (BHP, Rio, FMG, Newmont, etc.). Capability statements, panel-pursuit content, project case studies, safety record presentation, capability matrix maintenance. The Tier-1 panel-pursuit playbook →
WA's FIFO recruitment pipeline discipline
WA's FIFO recruitment market is its own marketing discipline, boilermakers, fitters, drillers, operators, electricians, paramedics. Roster-aware messaging, swing-shift creative, regional-paper alongside Meta + LinkedIn. FIFO recruitment marketing →
Three flagship Perth-pod engagements.
PYBAR Mining Services
4.3-year engagement. Tier-1 underground hard-rock mining contractor. Capability content, panel-pursuit, LinkedIn cadence, project case studies, safety-record content discipline.
Berg Engineering
22-month engagement. Engineering-parts B2B ecommerce on WooCommerce, technical SEO, complex-catalogue ACF architecture, B2B-portal layer.
Questions WA industrial operators ask first.
Are you actually Perth-based or just claiming a Perth address?
Perth-based, WA-resident senior pod. The strategy and account leads who'll work on your account live in Perth. End-to-end delivery on AU-west timezone, no "we'll get to it in the morning" lag from east-coast offices.
Do you do Tier-1 panel-pursuit work?
Yes, it's the largest single discipline in the WA industrial book. Capability statements, panel-pursuit content cadence, project case studies, safety-record content, capability matrix maintenance, panel-document design. PYBAR's 23-month tenure is largely panel-pursuit driven. The playbook →
Do you run FIFO recruitment marketing?
Yes. Discipline-aware FIFO recruitment marketing, roster-aware creative, swing-shift media buying, regional-paper integration alongside Meta + LinkedIn, employer-brand content, retention-marketing content. Boilermakers, fitters, drillers, operators, electricians, paramedics. FIFO recruitment marketing →
Will I get a senior on the account or a Perth-based junior?
Senior on the account. The Perth pod is structured exactly the same as Melbourne and Sydney, strategy work is done by senior practitioners, junior team members do junior work under senior direction. The senior-led delivery model →
What's the minimum WA industrial engagement?
Capped monthly retainers for founder-tier engagements; tier-1 panel-pursuit and FIFO-recruitment programmes scale by scope. No lock-ins, month-to-month after a 3-month soft commitment. Pricing →
WA industrial business?
Thirty-minute call. We'll work out where your panel-pursuit pipeline is leaking, where FIFO recruitment is bleeding cost, and what shape engagement makes sense. Coffee in Perth if you'd rather meet in person.