FIFO recruitment marketing, mining, civil, oil & gas, roster-aware.
FIFO recruitment marketing specialist for the WA + QLD + NT industrial book. Mining + civil + oil & gas FIFO recruitment, operator + technician + tradesperson + mining-specialist + drilling-specialist roles, roster-aware creative (4/1 / 8/6 / 14/14 swing patterns), regional source-market targeting, employer-brand cadence, Indeed + Seek + LinkedIn + Meta + TikTok media mix.
Four FIFO-recruitment disciplines.
Swing-pattern + lifestyle messaging
Roster-aware creative, 4/1, 8/6, 14/14, FIFO-DIDO mix, lifestyle messaging that lands with experienced FIFO operators (not the 'come work in mining!' generic creative that experienced operators ignore). Real-life family-balance messaging, real camp accommodation, real swing pattern, real take-home rates.
Where the candidates actually live
Regional source-market targeting, Perth + Mandurah + Bunbury + Geraldton for WA mining, Brisbane + Townsville + Mackay + Rockhampton for QLD coal, Darwin + Alice for NT operations. Geo-targeted media + creative that speaks to where candidates actually live, not where the mine is.
Always-on brand + campaign-led volume
Employer-brand always-on cadence + campaign-led volume bursts. Always-on builds the candidate consideration set across the trade pool; campaign-led handles roster + intake-volume needs. The combination is what compounds; campaigns alone fight cost-per-applicant inflation.
Indeed + Seek + LinkedIn + Meta + TikTok
Multi-channel media mix tuned to the role + audience, Indeed + Seek for active job-seekers, LinkedIn for senior + technical specialists, Meta for trade-pool reach, TikTok for the under-30 trade pool. Reconciled to actual hires (not just applications) via ATS integration where possible. Recruitment marketing →
Where FIFO recruitment marketing runs today.
PYBAR Mining Services
Tier-1 underground hard-rock mining contractor. Operator / fitter / mining-specialist FIFO recruitment, roster-aware creative, employer-brand cadence across 52 unbroken months.
Red OHMS
WA-headquartered OH&S + risk-management group. Specialist-role recruitment marketing, AHPRA-aware healthcare-OH&S workforce content.
Job Fit Australia
Specialist recruitment partner, recruitment-marketing programme tied directly to candidate-pipeline metrics, source-market targeting, sector-specific creative.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
FIFO recruitment programme that should be hitting roster needs?
Thirty-minute call. We'll look at your current employer-brand state, your candidate-pipeline metrics, your source-market posture, and your media mix.
Book a Discovery