GP recruitment marketing, primary care, IMG-pathway, RACGP / ACRRM.
GP recruitment marketing specialist for Australian primary care networks. GP supply is the binding constraint on most primary-care growth, the workforce shortage is structural, not cyclical. Practice-positioning + GP-targeted demand-gen, RACGP / ACRRM channel placement, IMG-pathway awareness, relocation-pathway content, employer-brand cadence for primary-care networks.
Four GP-recruitment disciplines.
What makes the practice attractive to GPs
Practice positioning, billing model (mixed / bulk / private), patient-mix profile, clinical-supervision posture, owner-operator vs corporate-network framing, technology stack, work-life-balance reality. The honest positioning that earns GP attention; the over-promise that loses GPs at the first locum shift.
Sector-specific channel placement
RACGP + ACRRM channel placement, sector-specific publications, conference sponsorship, member-network email placement, AGPT-trainee programme outreach, sector-specific LinkedIn cadence. The channels GPs actually consume during career-decision moments.
International medical graduate pipeline
IMG-pathway awareness, international medical graduate recruitment, AMC-pathway content, supervision-availability messaging, AHPRA-registration pathway support, country-of-training-specific creative. The IMG pipeline is the largest single GP supply lever for many networks.
Lifestyle + practical-relocation messaging
Relocation-pathway content, practical-relocation messaging (housing, schools, partner-employment, lifestyle), regional-area promotion for rural / regional practices, intra-Australia state-relocation content. The content GPs evaluate when comparing two practice opportunities.
Where GP recruitment marketing runs today.
For Health
GP recruitment programme alongside patient-direct demand-gen across 9 sub-brands. RACGP placement, IMG-pathway content, relocation-pathway demand-gen.
Australian GP supply crisis
The structural workforce shortage that's the binding constraint on most primary-care growth. The reference for the recruitment-marketing programme design.
Healthcare capability
Healthcare programmes integrate GP recruitment alongside patient-direct demand-gen and clinician-network thought leadership. One coherent healthcare programme, three engines.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Primary-care network struggling with GP supply?
Thirty-minute call. We'll look at your current GP recruitment posture, your channel placement, your IMG-pathway state, and your relocation-pathway content.
Book a Discovery