The Australian content production cadence.

Per-vertical cadence patterns

consumer cadence

• Weekly Klaviyo campaign emails (1-3 per week typical)
• Monthly Klaviyo flow refresh
• Weekly Meta + Pinterest creative variants (12-24 per campaign)
• Monthly long-form content for SEO (1-4 articles)
• Seasonal-cycle creative cadence (occasion-led campaigns 4 weeks pre-occasion)

Healthcare cadence

• Monthly clinical content articles (AHPRA-reviewed)
• Per-clinic GBP content (weekly cadence per location)
• GP-referrer CME content (monthly cadence)
• Patient-acquisition Meta + Google creative (monthly refresh)
• Salesforce Marketing Cloud cadence (varies by patient lifecycle stage)

Industrial B2B cadence

• Weekly LinkedIn personal-profile cadence per senior leader
• Monthly capability statement / project-portfolio content updates
• Quarterly long-form authority content (LinkedIn newsletter where applicable)
• Industry-event-aligned content (AMEC, Mining Club, AusIMM)
• Tender-response collateral library updates (rolling)

Production pipeline (consistent across verticals)

1. Senior strategist drafts editorial calendar + brief
2. Gemini drafts long-form content from brief + brand voice doc
3. Senior strategist substantively edits draft
4. Imagen generates supporting visuals from brand-trained model
5. Compliance review (AHPRA / ACL / procurement-claim / founder pass)
6. Provenance metadata logged on output
7. Publish + track

Read more:

• Content production service →
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