The Australian marketing tooling stack.

Email + CRM

• Klaviyo, B2C ecom email automation. 20 active programmes. Predictive segments + identity resolution + Meta custom audience integration.
• HubSpot, B2B sales pipeline + marketing nurture. Sales-rejected lead recycling, deal-stage-aware nurture content, SDR enablement.
• Salesforce Marketing Cloud, Healthcare portfolio cadence. Multi-clinic patient nurture, GP-recruitment journey, AHPRA-aligned compliance.

Analytics + reporting

• BigQuery, multi-source data pipelines, multi-brand portfolio reporting, ad-spend pass-through verification, anomaly detection on spend velocity.
• Looker Studio, portfolio dashboards, executive review preparation, daily refresh against BigQuery.
• Cloudflare Web Analytics, own-site reporting, no third-party cookies, no Meta Pixel on agency site.

AI production stack

• Gemini 2.0, strategy synthesis + long-form content drafting + NL2SQL for analytics queries
• Imagen 3, brand-trained ad creative variant production
• Veo 3, short-form video at retainer cadence
• Vertex AI, production analytics pipelines, anomaly detection, attribution modelling

Infrastructure + delivery

• Cloudflare, DNS + CDN + WAF + Pages + Workers + Web Analytics + Access (gating)
• Google Cloud (Vertex AI / BigQuery / GCS), production AI + analytics layer in australia-southeast1
• GitHub, code repositories, deployment via Wrangler CLI
• Notion, editorial calendars, brand voice docs, engagement playbooks

Identity + access

• Google Workspace, identity, email, calendaring, document storage
• Cloudflare Access, internal tool gating, SSO via Google Workspace

Accounting + invoicing

• Xero, invoicing, per-brand line items, ad-spend pass-through verification, transparent management fees as named lines

What most agencies miss

Most agencies under-invest in three layers:

1. BigQuery + Looker as portfolio reporting layer. Most agencies use platform-native dashboards stitched into a deck. PE-portfolio CMOs need the BigQuery layer. Investment in this layer is structurally rare.
2. Production AI stack with documented governance. Most agencies either use AI without governance (regulatory exposure) or refuse AI altogether (variant volume losing). Documented Vertex AI + governance pipeline is rare.
3. Cloudflare for own infrastructure. Most agencies run WordPress sites for their own marketing. We run Cloudflare Pages because performance + security + simplicity compounds at our scale.

Read more:

• Security & data vendor due-diligence →
• The Cloudflare Pages stack →