The multi-clinic healthcare marketing playbook.
How we run marketing for Australian multi-clinic healthcare networks. The Partnered Health pattern plus For Health pattern. The integrated playbook.
The five-line monthly engagement
- Patient acquisition Google Ads, multi-state, geo-segmented, brand defence + bulk-billing intent capture. Healthcare-compliant accounts, AHPRA-aligned. transparent management fee on cost.
- Patient acquisition Meta paid social, patient-education-led creative, AHPRA-compliant claims, multi-clinic Catalogue integration where applicable. transparent management fee on cost.
- GP / clinician recruitment, separate paid-media programme (For Health pattern). SEM + Paid Social at separate a flat management fee. Per-clinic recruitment landing pages ( each).
- Multi-location GBP at scale, citation hygiene, location-page architecture, review acquisition pipelines per clinic per brand. 60+ clinic GBP management is a discipline.
- Annual hosting + maintenance, WordPress multi-site or WordPress portfolio, security-hardened, performance-monitored, content-update support across multiple sites.
Why multi-clinic differs from single-clinic
1. Two demand engines, run separately
Patient acquisition and GP recruitment are different audiences, different platforms, different KPIs. Mixing them on a single ad account or single management fee is how programmes fail. Separate ad accounts, separate creative review, separate management fees, separate reporting cadences. For Health pays two distinct a flat management fees on every monthly invoice.
2. Multi-location GBP at scale
GBP management for 60+ clinics is qualitatively different from GBP management for one. Citation hygiene programmes, location-page templating, review acquisition pipelines per clinic, GBP Posts published per location on a content calendar, all required infrastructure rather than optional.
3. AHPRA pipeline at scale
AHPRA review on every patient-facing creative output. Across multi-clinic networks, this means dozens of creative reviews per month, built into the production pipeline, not bolted on. Documented review pipelines, named reviewer attribution, provenance metadata.
4. WordPress multi-site CMS
For PE-backed multi-clinic groups specifically, WordPress multi-site architecture is structurally better than WordPress. Shared clinical content modules, role-based access for clinical teams, custom content types for clinics + clinicians + services + locations. 22% of our trailing-12mo revenue runs on WordPress.
5. Portfolio-level reporting
BigQuery + Looker dashboards consolidating per-clinic, per-brand, per-state performance. Refreshed daily. NL2SQL self-service for portfolio-CEO queries. Different from per-clinic dashboards stitched into a deck.
Read more:
Running a multi-clinic healthcare network?
Forty-five-minute call. We'll review your patient + GP-recruitment programmes, your multi-location GBP, and your portfolio reporting.
Book a DiscoveryThe Australian Healthcare Marketing Playbook
AHPRA-compliant marketing, the budget equation, multi-clinic orchestration and booking-revenue reconciliation.
