Account-based marketing, tier-1 procurement audiences, panel-pursuit aware.
Account-based marketing specialist for industrial B2B and PE-backed healthcare-portfolio engagements. LinkedIn ABM to tier-1 procurement audiences, panel-pursuit awareness pipelines, key-account intent-detection, RFP-response reporting reconciled to actual project wins. The capability that puts the right capability content in front of the right tier-1 procurement team at the right point in the bid-cycle.
Four ABM disciplines, run as one programme.
Tier-1 procurement target lists
Account-list construction for tier-1 procurement targets, major mining houses (BHP, Rio Tinto, FMG, Newmont), tier-1 civil contractors, tier-1 EPC firms, tier-1 healthcare networks. Account-by-account stakeholder mapping at the procurement-officer + project-manager level.
Capability content to the right buyers
Capability content + project case studies amplified via LinkedIn ABM + targeted display to tier-1 procurement audiences during pre-RFP awareness windows. Sequenced messaging across the bid-cycle calendar, awareness pre-RFP, capability during RFP, recency post-RFP. Tier-1 panel-pursuit playbook →
Account-level engagement reporting
Account-level engagement reporting, which tier-1 accounts have engaged with capability content, which decision-makers have viewed which case studies, which procurement teams have visited the website during which weeks of the bid-cycle. The signal data shapes the next-stage outreach.
Real wins, not platform-attributed
ABM reporting reconciled to actual project wins, RFP responses won, panel inclusions via offline-conversion upload + BigQuery reconciliation. The numbers are the numbers, not platform-attributed phantom pipeline.
Where ABM runs today.
PYBAR Mining Services
Tier-1 underground hard-rock mining contractor. LinkedIn ABM amplification to BHP / Rio / FMG procurement audiences, capability-content cadence, panel-pursuit awareness pipeline.
Baseline Group
Industrial onsite services + project management firm. ABM scoped around supervisor-tier credential surfacing for tier-1 procurement audiences.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Need ABM into tier-1 procurement audiences?
Thirty-minute call. We'll look at your account-list construction, your capability content, your LinkedIn ABM posture, and your RFP-response attribution. We'll tell you what shape engagement makes sense.
Book a Discovery