Baseline Group, industrial onsite services capability programme.
Baseline Group (Baseline Onsite) provides integrated onsite medical and emergency response, along with personnel and project management, across an ANZ footprint. Its buyers sit in tier-1 procurement at industrial operations, and they assess the supervisors and personnel who will be on site as well as the company that signs the bid document.
Baseline Group, capability and procurement collateral for an industrial onsite services firm.
121 Group runs the marketing as a long-tenured retainer with three parts.
Capability marketing covers capability statement design, project case-study collateral and tier-1 procurement-pursuit awareness materials, built around credentials, safety record, project delivery in operating conditions, and a supervisor-tier capability matrix.
The B2B website was built for procurement. The capability matrix sits at the front, project case studies carry the proof, supervisor and personnel credentials are surfaced rather than summarised, and there is an RFI and RFQ enquiry pathway. Pages were engineered to load at remote-site internet quality.
LinkedIn runs as a cadenced content programme for senior leadership and operating leads, with narrative ghostwriting, a content calendar, performance reporting, and account-based targeting where the procurement audience pool is geographically known.
The engagement runs as a capped monthly retainer with an agreed scope. Media is bought at cost with no margin, and paid programmes are scaled in only when the procurement calendar calls for awareness work.
Industrial onsite services marketing, scoped around procurement-pursuit.
Capability statements + procurement collateral
Capability-statement design, project case-study collateral, tier-1 procurement-pursuit awareness materials. Built around the way industrial onsite-services buyers actually evaluate suppliers, credentials, safety record, project delivery in operating conditions, supervisor-tier capability matrix. Capability statement design →
Procurement-ready architecture
Procurement-ready B2B website, capability matrix front-and-centre, project case studies as the proof layer, supervisor / personnel credential surfacing, RFI / RFQ enquiry pathway, performance-engineered for buyer-side bandwidth realities at remote-site internet quality.
Senior-leadership content programme
Cadenced LinkedIn content for senior leadership and operating leads, narrative ghostwriting, content calendar, performance reporting, operating-team voice-tone discipline, ABM-style targeting where the procurement audience pool is geographically known. LinkedIn B2B →
Transparent services billing
Services-led engagement billed on monthly invoices. Capped retainer with defined scope ceiling. The pattern fits operators who run capability + procurement-pursuit infrastructure as their primary marketing investment, with paid programmes scaled in only when the procurement calendar specifically calls for awareness amplification.
Onsite-services procurement is a credentials game.
Industrial onsite-services procurement turns on credentials at the supervisor / personnel tier as much as company-tier capability. The buyer is evaluating who's actually going to be on site, not just who signed the bid document.
The marketing job is to surface the supervisor-tier credential matrix early in the buyer evaluation, through capability collateral, LinkedIn cadence, and the procurement-pursuit discipline that gets the right names in front of the right buyers ahead of the RFP.
Long-tenured retainer means the credential matrix stays current, the LinkedIn cadence builds compounding senior-leader visibility, and the procurement-pursuit calendar gets serviced consistently, not just at bid time.
Baseline Group, integrated onsite medical and emergency response.
What did 121 Group do for Baseline Group?
121 Group ran LinkedIn for Baseline Group.
What industry is this mining and engineering case study in?
Baseline Group operates in mining and engineering. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach mining and engineering marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Industrial onsite services or project-management firm?
Thirty-minute call. We'll look at your capability collateral, your supervisor-tier credential surfacing, your LinkedIn senior-leader cadence, and your procurement-pursuit pipeline. We'll tell you what shape engagement makes sense.