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Email Deliverability · Specialist capability

Email deliverability, sending reputation as an asset.

Email deliverability specialist across the consumer / B2C book. DKIM / SPF / DMARC alignment, branded sending domain, list hygiene + sunset rules, engagement-window send filtering, ISP-specific monitoring. Sending reputation is the difference between a Klaviyo programme that compounds and one that erodes, most stores leak revenue here without knowing it.

What proper deliverability discipline includes

Four deliverability layers, run as one capability.

DKIM / SPF / DMARC alignment

Authentication stack done right

DKIM signing, SPF authorisation, DMARC alignment + reporting policy. The authentication stack that tells Gmail / Outlook / Yahoo that the email is from who it claims to be from. Most Australian Klaviyo programmes have at least one of these mis-configured; we audit and fix.

Branded sending domain

Klaviyo + transactional domain separation

Branded sending domain (separate from corporate / staff email), Klaviyo on its own subdomain, transactional email separated from marketing email, dedicated IP where send-volume justifies it. Sender-reputation isolation across send-types.

List hygiene + sunset rules

Engagement-window send filtering

List hygiene, engagement-window filters (only send to subscribers who've engaged in the last 90 / 180 / 365 days), sunset rules (auto-suppress non-engagers), bounce + complaint suppression, list-source quality monitoring. The discipline that keeps the engagement-rate signal high.

ISP-specific monitoring

Real inbox-rate monitoring

ISP-specific monitoring, Gmail / Outlook / Yahoo / Apple inbox-rate, postmaster-tools integration, Google Postmaster + Microsoft SNDS reputation monitoring, seed-list inbox-placement testing. Monitor what's actually landing in the inbox, not what's "sent". Email marketing →

ENGAGEMENT SHAPE
  • Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Klaviyo programme leaking revenue at the inbox?

Thirty-minute Klaviyo audit. We'll look at your DKIM / SPF / DMARC state, your sending-domain posture, your list-hygiene rules, and your ISP inbox-rate. We'll give you the top 3 fixes with estimated 90-day dollar impact.

Free Klaviyo Audit