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Event Marketing · Specialist capability

Event marketing, conference circuits, panel-pursuit, trade-show amplification.

Event marketing across our three specialist verticals. Industry-conference panel-pursuit for industrial B2B (mining, civil, oil & gas, FIFO recruitment), healthcare conference circuit (AHPRA-aware sponsorship, GP-referrer events, specialist conference activation), B2B trade-show pre-/-post amplification, founder-led consumer brand activation. The capability that connects offline event presence to digital pipeline.

What event marketing actually delivers

Four event-marketing disciplines, run as one programme.

Industrial conference panel-pursuit

Tier-1 procurement-audience activation

Industry-conference panel-pursuit programmes, conference selection (the right conferences for tier-1 procurement audiences), pre-conference ABM cadence, on-site capability collateral and stand design, post-conference LinkedIn re-warm-up. Conference attendance reconciled to RFP-response pipeline, not stand-traffic vanity metrics.

Healthcare conference circuit

AHPRA-aware sponsorship + GP-referrer events

Healthcare conference programmes, AHPRA-aware sponsorship messaging (no direct-to-consumer therapeutic-claim copy at clinician-attended events), GP-referrer event design, specialist conference activation, AHPRA Code 12 review on every conference asset. Healthcare creative pipeline →

Trade-show amplification

Pre-/-post-show digital amplification

B2B trade-show amplification, pre-show booking-driver email + LinkedIn cadence, on-show lead-capture + qualification flow, post-show ABM nurture into the captured account list. The trade show is the kickoff; the marketing engine has to convert it.

Founder-led consumer activation

Brand-aesthetic event design + content capture

Consumer-brand event activation, brand-aesthetic event design, founder-led content capture (interviews, behind-the-scenes, product demo), social-cadence content production from the event, post-event Klaviyo re-warm-up to the captured email list.

ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, typically $3K to $12K/mo. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Running an event programme that should connect to digital pipeline?

Thirty-minute call. We'll look at your conference / trade-show calendar, your pre-/-post amplification posture, and your reconciliation of event-attendance to actual pipeline.

Book a Discovery