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Email Automation · Specialist capability

Email automation, Klaviyo flows, HubSpot lifecycle, transactional triggers.

Email automation specialist across the consumer / B2C and B2B books. Klaviyo flow architecture (the 14 flows we install on every brand), HubSpot B2B lifecycle automation tuned to 6-18 month industrial sales cycles, transactional triggers via Mailgun / Postmark, dynamic-content personalisation, deliverability-aware send logic.

What email automation actually covers

Four automation disciplines, run as one capability.

Klaviyo flow architecture

The 14 flows we install on every brand

Klaviyo flow library, welcome series, browse-abandon, cart-abandon, checkout-abandon, post-purchase, review-request, win-back, sunset, replenishment / reorder, VIP, birthday, back-in-stock, price-drop, custom event-based. Each flow tuned to the brand's purchase cycle and customer-tier patterns.

HubSpot B2B lifecycle

Long-cycle industrial nurture

HubSpot lifecycle automation tuned for 6-18 month industrial sales cycles, capability-content nurture, ABM-stage sequencing, lead-scoring tied to RFP-pipeline stages, sales-team enablement triggers, BigQuery reconciliation to actual project wins.

Transactional triggers

Mailgun / Postmark for transactional

Transactional email separation, Mailgun / Postmark for order-confirmation, shipping-update, password-reset, booking-confirmation, appointment-reminder. Separate sender reputation from marketing automation, branded transactional templates, deliverability-aware retry logic.

Dynamic personalisation

Segment + variant + dynamic content

Dynamic-content personalisation, segment-driven copy variants, conditional product blocks, customer-tier merging, behaviour-based content swapping. Personalisation that's actually measurable, not "personalisation theatre." Deliverability discipline →

ENGAGEMENT SHAPE
  • Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Email automation that should be working harder?

Thirty-minute Klaviyo / HubSpot audit. We'll look at your flow architecture, your segment design, your transactional separation, and your deliverability state. Top-3 fixes with estimated 90-day dollar impact.

Free Klaviyo Audit