Rose-Hip Vital, Shopify B2C for joint health, dual-domain managed-media programme.
Rose-Hip Vital sells rose-hip-derived joint health products across three ranges: equine, canine, and human with GOPO. The business runs on Shopify across two domains, rosehipvital.com.au for the Australian audience and rosehipvital.com for international markets. The engagement is active and covers five managed ad accounts.
Rose-Hip Vital, dual-domain Shopify and managed media for a joint health brand.
Because the products make joint-health claims, every health-claim creative goes through a senior healthcare-content reviewer, with AHPRA Code 12 review on health-product claims, TGA claim-language review where therapeutic claims appear, and a regulator-aware substantiation file kept per asset.
The dual-domain build carries hreflang declared in the HTML and the sitemap, market-specific consent mode, market-specific Meta CAPI, market-specific Product and Offer schema, and dual-language Klaviyo flows with market-specific subscription logic.
Paid media runs on Meta, Google and TikTok across Australian and international audiences, with server-side Meta CAPI deduplicated and a separate creative chassis per market.
Strategy and execution sit with 121 Group while Rose-Hip Vital's in-house team handles production, so platform migrations, creative changes and market expansions run through the same operating model. Services work is deliberately light.
Dual-domain, dual-language, AHPRA-aligned on Shopify.
.com.au +.com international
.com.au for Australian audience +.com for international markets. Hreflang declared in HTML + sitemap, market-specific consent-mode, market-specific Meta CAPI, dual-language Klaviyo, market-specific Product / Offer schema. The dual-domain DTC pattern executed across both markets.
Health-claim review pipeline
Senior healthcare-content reviewer on every health-claim creative, AHPRA Code 12 review on health-product claims, TGA claim-language review where therapeutic claims appear, regulator-aware substantiation file kept per asset. Health-adjacent products require regulator discipline. Healthcare creative pipeline →
AU + international Meta + Google + TikTok
Multi-market paid stack, Meta + Google + TikTok across AU and international audiences. Server-side Meta CAPI dedup'd, market-specific creative chassis, Klaviyo dual-language flow architecture, market-specific subscription-flow logic.
Strategy + execution under one roof
Strategy + execution under one roof, multi-platform migrations, multi-creative-chassis evolutions, multi-market expansions all run on the same operating model.
Health-adjacent ecom compounds with regulator discipline + dual-domain architecture.
Health-adjacent ecom (supplements, health-product, wellness brands) sits in regulator-aware territory, AHPRA jurisdiction on health-related advertising claims, TGA jurisdiction on therapeutic claims, market-specific regulators in international markets. Cheap creative and unsupervised health-claim copy create regulator risk; senior healthcare-content review compounds long-term brand integrity.
Multi-market health-adjacent brands need dual-domain (or multi-domain) architecture to handle market-specific regulator framing. The.com.au store carries AU-AHPRA-aligned content; the.com international store carries market-specific health-claim framing for the destination market. Hreflang + market-specific Klaviyo + market-specific Meta CAPI tie the architecture together.
Rose-Hip Vital runs the dual-domain health-adjacent ecom pattern on Shopify through 121 Group, AHPRA + TGA discipline on AU, market-specific framing on international, Klaviyo dual-language across both domains.
Rose-Hip Vital, the joint-health supplement brand across human and animal ranges.
What did 121 Group do for Rose-Hip Vital?
121 Group ran paid social, email marketing and Shopify for Rose-Hip Vital. The site runs on Shopify.
What industry is this consumer ecommerce case study in?
Rose-Hip Vital operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a health-adjacent B2C brand on Shopify?
Thirty-minute call. We'll look at your claim-review pipeline, your subscription flow, and your Meta paid social compliance.
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