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SEO Content Production · Specialist capability

SEO content production, vertical-aware, evidence-led, GEO + AI-cite-ready.

SEO content production specialist across our three verticals. Vertical-aware content (healthcare AHPRA-aligned, industrial capability-led, consumer brand-aesthetic), evidence-led (sourced numbers, case studies, regulator-aware framing), GEO + AI-cite-ready (ChatGPT / Claude / Perplexity / Google AI Overviews), schema-driven entity discipline, topic-cluster + content-architecture-led.

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What SEO content production actually requires

Four SEO-content disciplines.

Vertical-aware writing

Healthcare / industrial / consumer voice

Vertical-aware SEO writing, healthcare AHPRA-aligned content (no implied therapeutic claims, regulator-aware framing), industrial capability-led + senior-leader voice (procurement-research patterns), consumer / B2C brand-aesthetic + occasion-aware content. Voice corpus + tone-of-voice rules per vertical.

Evidence-led shape

Sourced numbers, case studies, framing

Evidence-led content shape, every claim sourced, every number with a methodology footnote, every comparison with a defined frame. The opposite of vibes-content. Content that survives an editorial review and earns links + citations.

GEO + AI-cite-ready

ChatGPT / Claude / Perplexity / AIO

GEO (Generative Engine Optimisation) discipline, content shape that ChatGPT / Claude / Perplexity / Google AI Overviews can actually cite with attribution. Factual claims, explicit sources, structured data, schema-driven entity. GEO capability →

Topic-cluster architecture

Pillar + cluster + internal-link discipline

Topic-cluster content architecture, pillar pages, supporting cluster content, internal-linking discipline, schema-driven entity per page-type, content-velocity cadence tuned to the vertical's editorial reality. The architecture that compounds over years, not the keyword-dump that erodes.

Where it shows up in client work

Where SEO content production runs today.

Healthcare · 10.2yr

For Health

Healthcare network SEO content production across 9 sub-brands, AHPRA-aligned condition-pathway content, GP-referrer-targeted content, suburb-aware location-page content.
Industrial · Mining · 4.3yr

PYBAR Mining Services

Industrial capability-led SEO content + LinkedIn senior-leader thought leadership. Tier-1 procurement-research-aware content shape.
Our own · 100+ posts

121group.io news

Our own 100-post content programme. Evidence-led, sourced, AI-cite-ready, GEO-aware, schema-driven. The proof point for the discipline.
ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, typically $3K to $15K/mo. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Content programme that should be earning organic + AI citations?

Thirty-minute call. We'll look at your current content shape, your GEO posture, your schema discipline, and your topic-cluster architecture.

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