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Technical SEO · Specialist capability

Technical SEO, crawl, render, schema, multi-domain.

Technical SEO specialist across our three verticals. Crawl + render auditing, schema-driven entity (LocalBusiness / Product / Service / Article / FAQ), Core Web Vitals discipline, multi-domain architecture (the For Health 9-sub-brand pattern; the Rose-Hip Vital dual-domain pattern), hreflang for international consumer brands, AHPRA-aligned healthcare technical SEO, industrial capability-content depth.

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What technical SEO actually covers

Four technical-SEO disciplines, run as one capability.

Crawl + render audit

Screaming Frog + Search Console + log file

Crawl + render audit, Screaming Frog full-site crawl, Search Console crawl-stat analysis, server log file analysis, render-vs-source diff for JavaScript-heavy sites, indexability + canonical hygiene, sitemap + robots.txt audit, redirect-chain audit. The diagnostic that tells us where Google's actually spending its crawl budget.

Schema-driven entity

LocalBusiness / Product / Service / Article / FAQ

Schema-driven entity discipline, LocalBusiness for healthcare + multi-location, Product / Offer for ecom, Service for industrial capability, Article + FAQ for content. JSON-LD-first, knowledge-panel-aware, validated via Schema.org markup tester + Search Console rich-results report.

Core Web Vitals

LCP / INP / CLS as marketing-stack lever

Core Web Vitals discipline, LCP (largest contentful paint), INP (interaction-to-next-paint, the post-FID metric), CLS (cumulative layout shift). Mobile-first measurement, real-world CrUX field data, Lighthouse + PSI lab data, ongoing monitoring.

Multi-domain architecture

Network-scale technical SEO

Multi-domain technical SEO, the For Health 9-sub-brand pattern, the Rose-Hip Vital dual-domain (.com.au +.com international) pattern, hreflang for international stores, network-wide schema consistency, multi-domain sitemap orchestration, cross-domain canonical discipline. Multi-domain SEO →

Where it shows up in client work

Where technical SEO discipline runs.

Healthcare · 9 sub-brands

For Health

9-sub-brand multi-domain technical SEO. AHPRA-aligned schema discipline, network-wide LocalBusiness architecture, suburb-aware location-page entity model.
Consumer · Shopify · 11yr

Rose-Hip Vital

Dual-domain Shopify (.com.au +.com international) with hreflang, market-specific Product / Offer schema, international Core Web Vitals discipline.
Industrial · Mining · 4.3yr

PYBAR Mining Services

Industrial capability-content technical SEO, Service-schema discipline, capability-page entity architecture, project-portfolio + safety-record schema-driven entity.
ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, typically $3K to $15K/mo. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Need a proper technical SEO audit?

Thirty-minute call. We'll look at your crawl health, your schema state, your Core Web Vitals, and your multi-domain architecture if applicable.

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