Recruiting trial participants with paid social and creative.
AusTrials, since rebranded Momentum Clinical Research, ran dedicated clinical trial facilities in Brisbane, Melbourne and Sydney. Each study needed a set number of eligible participants before it could begin.
Paid social participant recruitment for AusTrials.
121 ran the paid social recruitment programme from October 2019 to September 2023, 35 active months across four years. Meta campaigns were built study by study, per site and per eligibility criteria, so a campaign for one trial in Brisbane was run and reported separately from another in Melbourne. Screening questions carried the qualifying, which let the ads stay short enough to be approved and specific enough to reach the right respondents.
A standing creative programme ran alongside the media. Trial specific assets were produced continuously, in plain language and inside the category's advertising rules, so a new study could go to market without waiting on a fresh design brief. When a study filled, its creative retired and the next study took its place.
Ad spend was passed through at cost.
The programme covered multiple study pipelines over four years, with campaigns built and retired as studies opened and closed.
The engagement.
Participant recruitment
Meta campaigns recruiting screened participants per trial, per site, per criteria.
A standing design programme
Trial-specific creative produced continuously, plain-language and compliant.
Transparent media
Ad spend passed through at cost, never marked up.
Active months of management
Engagement span, 2019 to 2023
Campaigns built study by study
What did 121 Group do for AusTrials?
121 Group ran paid social for AusTrials.
What industry is this healthcare case study in?
AusTrials operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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