Two allied-health brands, one web and search programme.
Fuel Your Life is an Australian dietitian and nutrition provider and a registered NDIS provider, now part of the Partnered Health group alongside sister brand New View Psychology.
Two websites and a Google Ads programme for Fuel Your Life.
Fuel Your Life and New View Psychology are separate brands in the group, so we built each one its own website rather than a shared one. The two sites run on the same hosting and maintenance arrangement, and the Google Ads work is managed by the same team.
121 delivered both builds and runs the paid search programme supporting them. Campaigns run against the services each brand offers, with spend reported per brand and media passed through at cost. Technical maintenance is quoted separately from media and from management.
The engagement began in November 2024 and continues month to month.
Conversions rose 173 per cent, from 37 to 101, while cost per conversion fell 71 per cent, from $150 to $43.
The engagement.
Two new builds
New websites designed and delivered for Fuel Your Life and New View Psychology.
Google Ads
Paid search supporting both brands, spend at cost.
Hosting + maintenance
Ongoing technical maintenance under a named monthly line.
Brands under one engagement
New websites delivered
Current engagement, month to month
What did 121 Group do for Fuel Your Life?
121 Group ran Google Ads for Fuel Your Life.
What industry is this healthcare case study in?
Fuel Your Life operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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