Bella Bodies, sustainable women's underwear, shapewear and activewear.
Bella Bodies is an Australian women's apparel brand selling sustainable underwear, shapewear and activewear direct to consumers. All three ranges are fit-sensitive and repeat-purchase categories.
Bella Bodies: paid acquisition, Klaviyo lifecycle and creative for a DTC apparel brand.
We run the acquisition programme across Meta and Google Ads. Meta paid social is the primary discovery engine, with disciplined creative testing, audience iteration and conversion-event optimisation across the underwear, shapewear and activewear ranges. Google Ads covers brand and category intent.
Klaviyo carries the lifecycle layer: welcome, browse abandonment, post-purchase, replenishment and win-back flows, campaign email against new range drops, and segmentation aimed at turning first-time buyers into repeat customers.
Creative is size-inclusive and shot on real bodies, produced at the volume paid social consumes and held to the brand's own art direction rather than to a discount message.
On the store, the conversion work concentrates on product pages, size guides and checkout for a fit-sensitive category, plus feed and merchandising discipline so the media spends against the ranges that convert.
The engagement covers paid social and search acquisition, Klaviyo lifecycle email, creative production and conversion-rate optimisation.
Full-funnel DTC for a sustainable women's apparel brand.
Paid social + search acquisition
Meta paid social as the primary discovery engine, Google Ads for brand and category intent, disciplined creative testing, audience iteration and conversion-event optimisation across underwear, shapewear and activewear ranges.
Email as the margin engine
Welcome, browse-abandonment, post-purchase, replenishment and win-back flows, campaign email against new-range drops, and segmentation that turns first-time buyers into repeat customers. Klaviyo capability →
Real-body, values-led creative
Size-inclusive, real-body creative that reflects the brand's values, ad and lifecycle assets produced at the volume paid social needs, held to the brand's own art direction rather than the discount lever.
Conversion-rate optimisation
Product-page, size-guide and checkout optimisation for a fit-sensitive category, plus feed and merchandising discipline so the media spends against the ranges that convert. CRO capability →
Growth without discounting the brand into the ground.
Sustainable, values-led apparel brands live or die on whether they can grow without training customers to wait for the next sale. Underwear, shapewear and activewear are fit-sensitive, repeat-purchase categories, which makes lifecycle email and size-inclusive creative worth more than another discount.
So the programme leans on paid social for discovery, Klaviyo for repeat purchase and margin, and creative that holds the brand's own art direction. The media buys against the ranges that convert; email does the compounding; the brand stays premium.
Bella Bodies runs that pattern, paid social and search for acquisition, Klaviyo lifecycle for retention, and size-inclusive creative that keeps the brand's values front and centre.
Bella Bodies, shapewear and activewear we scale.
What did 121 Group do for Bella Bodies?
121 Group ran Google Ads, paid social and email marketing for Bella Bodies.
What industry is this fashion and beauty case study in?
Bella Bodies operates in fashion and beauty. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach fashion and beauty marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Values-led apparel brand stuck on discount-led growth?
Thirty-minute call. We'll look at your paid-social creative, your Klaviyo lifecycle flows, and whether your growth is built on repeat purchase or the next sale.