Email marketing, Klaviyo, HubSpot, Mailchimp; lifecycle + deliverability discipline.
Email marketing specialist across our three verticals. Klaviyo across the consumer / B2C book (20 active programmes), HubSpot for B2B lifecycle, Mailchimp where appropriate, custom transactional setups via Mailgun / Postmark. Lifecycle automation, deliverability discipline (DKIM / SPF / DMARC), dynamic-content personalisation, AHPRA-aware healthcare, brand-aesthetic creative.
Four email-marketing platforms, one capability.
Consumer / B2C lifecycle automation
20 active Klaviyo programmes across the consumer / B2C book. Flow architecture (the 14 we install on every brand), segment design, deliverability discipline, dynamic content, campaign cadence, Klaviyo-attributed revenue reconciled to actual storefront orders. Klaviyo agency →
B2B lifecycle + ABM nurture
HubSpot for B2B engagements, lifecycle automation tuned to 6-18 month industrial sales cycles, ABM nurture sequences, lead-scoring tied to RFP-pipeline stages, sales-team enablement workflows, BigQuery reconciliation to actual project wins.
Where Mailchimp / custom setups fit
Mailchimp for founder-tier engagements where Klaviyo / HubSpot is over-spec'd, basic newsletter + announcement cadence with deliverability discipline. Custom transactional via Mailgun / Postmark for ecom + healthcare-booking transactional separation.
Sending reputation as an asset
DKIM / SPF / DMARC alignment, branded sending domain, list hygiene + sunset rules, ISP-specific monitoring, Klaviyo-vs-transactional separation, dedicated IP where send-volume justifies it. Email deliverability →
Where email marketing runs across the book.
Charleston's
Klaviyo programme, 26 unbroken months. Considered-purchase flow cadence, collector-tier segmentation, brand-aesthetic templates.
Rose-Hip Vital
Dual-domain Klaviyo on Shopify (.com.au +.com international). Subscription flow, AHPRA-aligned creative on health-claim content, market-specific templates.
Concentrix ANZ
B2B services HubSpot programme, capability-content distribution, senior-broker LinkedIn alignment, internal-comms support across the ANZ region.
- Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Email programme that should be lifting more revenue?
Thirty-minute call. We'll audit your platform fit (Klaviyo / HubSpot / Mailchimp), your flow architecture, your deliverability state, and your creative cadence. Top-3 fixes with estimated 90-day dollar impact.
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