Concentrix ANZ, B2B services marketing across 24 months of senior-leader programmes.
Concentrix is a global business services and customer-experience operating company. The engagement covered its Australia and New Zealand region, where an in-house marketing team already owned strategy and senior-leader relationships. 121 Group supplied the production capacity across 24 unbroken months.
Concentrix ANZ, embedded production support for an in-house B2B marketing team.
Capability collateral: sector-specific capability statements, customer-experience operating-model presentations and transformation case-study documents, produced on a sprint cadence tied to active pursuits and renewal cycles.
Content production: long-form work on CX operating models, Australian market digital-services trends and internal-comms editorial, written for in-house publication on the corporate blog and LinkedIn.
LinkedIn senior-leader cadence: narrative ghostwriting for ANZ region senior leaders, editorial calendar management, performance reporting, and a voice held in line with executive communications.
Internal communications: operating-team announcements, change communications, all-hands narrative, plus design and production support for the in-house team.
The engagement was services only. No managed paid media ran on the account and there was no margin on media. It ran as a capped retainer with flexibility inside the scope, and the same senior team delivered for the full 24 months.
Embedded support for an in-house B2B marketing team.
Sales-team enablement assets
Capability statements for sector-specific pursuits, customer-experience operating-model presentations, transformation case-study documents, produced on a sprint cadence to support active pursuits and renewal cycles.
Long-form thought leadership
Long-form content covering CX operating models, AU-market digital-services trends, and internal-comms editorial, produced for in-house publication on the corporate blog and LinkedIn.
Senior-leader content programme
Cadenced LinkedIn content for ANZ region senior leaders, narrative ghostwriting, editorial calendar management, performance reporting, executive-comms-aligned voice tone. LinkedIn B2B →
Operating-team communications
Internal-communications support for the ANZ region, operating-team announcements, change communications, all-hands narrative, design + production support to the in-house team.
Embedded support, not project-by-project.
The Concentrix ANZ engagement is the pattern for embedded B2B-services marketing support, long-tenured, predictable monthly billing, scope flexibility under a capped retainer, no media-margin commercial conflict.
The in-house marketing team owns strategy and senior-leader relationships. We provide the production capacity, the LinkedIn-ghostwriting discipline, and the embedded design support that an in-house function genuinely benefits from, without the headcount overhead of a permanent hire.
24 unbroken months of senior-led delivery. Same senior team across the entire engagement.
Concentrix ANZ, enterprise customer experience and AI operations.
What did 121 Group do for Concentrix ANZ?
121 Group ran LinkedIn for Concentrix ANZ.
What industry is this B2B services case study in?
Concentrix ANZ operates in B2B services. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach B2B services marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running an in-house B2B services marketing team?
Thirty-minute call. We'll look at your senior-leader content cadence, your capability collateral discipline, and your in-house team's production capacity. We'll tell you what an embedded support engagement might cost. No commitment.
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