Glicks Furniture, multi-state high-AOV furniture retailer, 11-year Google Ads programme.
Glicks Furniture is a high-AOV furniture retailer selling into store catchments across Melbourne, Sydney and Brisbane. The engagement is active and has run for eleven unbroken years across one managed ad account.
Glicks Furniture, eleven years of Google Ads for a multi-state furniture retailer.
Buyers in each city reach different stores, different stock and different delivery times, so the programme is geo-segmented throughout: location-specific Google Shopping campaigns, geo-segmented Google Ads and Pinterest, store-locator architecture on the site, and multi-state Klaviyo segmentation behind it.
The programme is built for a considered purchase. Attribution windows run 30 to 90 days, Klaviyo flows are timed to furniture buying cycles, and retargeting cadence is set to the same window. Pinterest covers discovery and occasion-driven browsing.
The site is a catalogue-heavy WooCommerce build on Australian hosting, engineered for retail-cycle traffic spikes at EOFY, Boxing Day, Mother's Day and Father's Day, with plugin and theme hygiene maintained across the eleven years.
Strategy and execution have stayed with 121 Group through multiple platform migrations, creative chassis evolutions and retail-cycle pivots. Media is bought at cost with no margin.
11-year multi-state high-AOV furniture retailer.
One of Australia's longest-running furniture retainers
11 unbroken years of agency tenure, one of the longest single-agency furniture retailer engagements in Australian retail. Strategy + execution under one roof across 11 years, multiple platform migrations, multiple creative chassis evolutions, multiple retail-cycle pivots.
VIC + NSW + QLD store catchment
Multi-state high-AOV furniture retailer, Melbourne metro + Sydney metro + Brisbane metro store-catchment retail. Geo-segmented Google Ads + Pinterest, store-locator architecture, location-specific Google Shopping campaigns, multi-state Klaviyo segmentation.
Catalogue depth + retail-cycle hosting
WooCommerce at multi-state retail scale, catalogue-heavy site, retail-cycle traffic spikes (EOFY, Boxing Day, Mother's Day, Father's Day), plugin + theme hygiene across 11 years, AU-hosted infrastructure, performance-engineered for high-AOV consideration buyers. WordPress / Woo development →
Long-cycle furniture buyer journey
Considered-purchase programme tuned for high-AOV furniture buying cycles, 30-90 day attribution windows, Pinterest for considered-purchase + occasion-driven discovery (furniture is one of Pinterest's strongest verticals), Klaviyo flows tuned for furniture consideration timing, retargeting cadence respecting the consideration window.
Furniture retail is a high-AOV considered-purchase + multi-state catchment business.
Australian furniture retail buyers are high-AOV considered-purchase customers, they research over weeks, often visit multiple physical stores, compare across brands, and convert when the right combination of price + style + reliability + delivery aligns. The marketing job is to be visible and credible across that 30-90 day consideration window.
Multi-state retailers add a geo-catchment layer, buyers in Melbourne, Sydney, Brisbane have access to different stores, different stock, different delivery ETAs. The marketing has to respect that geographic reality through location-specific Google Shopping, geo-segmented retargeting, multi-state Klaviyo segmentation, and store-locator architecture.
Glicks Furniture has run the multi-state high-AOV furniture pattern through 121 Group across 11 unbroken years. Strategy + execution under one roof across multiple platform migrations and creative chassis evolutions.
Glicks Furniture, the multi-state high-AOV furniture retailer in its eleventh year with us.
What did 121 Group do for Glicks Furniture?
121 Group ran Google Ads, paid social and email marketing for Glicks Furniture. The site runs on WooCommerce.
What industry is this consumer ecommerce case study in?
Glicks Furniture operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a furniture or homewares retailer on WooCommerce?
Thirty-minute call. We'll look at your high-AOV checkout, your Google Shopping catalogue feed, and your Meta paid social structure.
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