Jons Furniture, Meta-led B2C furniture retailer.
Jons Furniture is a high average-order-value furniture retailer selling across Victoria, New South Wales and Queensland, with a WooCommerce catalogue behind the store network. The paid stack works to 30 to 90 day attribution windows to suit the furniture buying cycle.
Jons Furniture, a Meta-led programme for a multi-state furniture retailer.
Paid media is led by Meta, with Pinterest for considered-purchase and occasion-driven discovery, and a retargeting cadence set to the consideration window. Google Shopping is geo-segmented so each store catchment sees the right stock, and checkout is delivery-area aware. Klaviyo is segmented by state, with flows timed to furniture consideration rather than a weekly promotional cycle.
Creative runs on the retail calendar: EOFY, Boxing Day, Mother's Day, Father's Day, Christmas and season-specific collection launches, all applied through one brand-aesthetic chassis with promotional discipline that holds the brand premium.
The site is catalogue-heavy WooCommerce, Australian hosted, with variation depth for dimensions, materials and colour options, store-locator and delivery-zone UX, and finance integration. Plugin and theme hygiene, performance engineering, and hosting through retail-cycle traffic spikes are part of the engagement. Services work covers creative production and Klaviyo.
Multi-state furniture retailer, store-catchment + WooCommerce stack.
Store-catchment retail architecture
Multi-state high-AOV furniture retailer, VIC + NSW + QLD store-catchment retail. Meta-led paid-media programme, a Meta-flagship account with services billing tied to creative production, plus multi-state Klaviyo segmentation.
Catalogue depth + retail-cycle hosting
WooCommerce at multi-state retail scale, catalogue-heavy site, retail-cycle traffic spikes (EOFY, Boxing Day, Mother's Day, Father's Day), plugin + theme hygiene, AU-hosted infrastructure, performance-engineered for high-AOV consideration buyers. Woo development →
Long-cycle furniture buyer journey
Considered-purchase paid stack tuned for high-AOV furniture buying cycles, 30-90 day attribution windows, Pinterest for considered-purchase + occasion-driven discovery, Klaviyo flows tuned for furniture consideration timing, retargeting cadence respecting the consideration window.
EOFY + Boxing Day + season-specific
Retail-cycle creative cadence, EOFY, Boxing Day, Mother's Day, Father's Day, Christmas, season-specific collection launches. Brand-aesthetic creative chassis applied across the retail calendar, with promotional discipline that respects the brand premium rather than eroding it.
Multi-state furniture retail compounds with store-catchment discipline.
Australian multi-state furniture retailers compete across geo-catchment with brand-coherent creative + store-specific stock + delivery-area UX. The marketing job is to be visible in each store-catchment area, with location-aware Google Shopping, store-specific creative, and delivery-area-aware checkout UX.
WooCommerce is the platform of choice for catalogue-heavy multi-state furniture retailers, catalogue depth (variations, dimensions, materials, colour options), mid-market customisation (store-locator, delivery-zone UX, finance-integration), AU-hosted infrastructure for data-residency.
Jon's Furniture runs the multi-state high-AOV furniture pattern on WooCommerce through 121 Group, geo-segmented Google Shopping, store-catchment Pinterest + Meta, considered-purchase Klaviyo cadence, retail-cycle creative chassis.
Jons Furniture, the range we drive traffic and sales for.
What did 121 Group do for Jons Furniture?
121 Group ran paid social, email marketing and Shopify for Jons Furniture. The site runs on Shopify.
What industry is this consumer ecommerce case study in?
Jons Furniture operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a furniture or homewares retailer?
Thirty-minute call. We'll look at your high-AOV checkout, your Google Shopping feed, and your Meta paid social structure.
Book a Discovery