Sofi Spritz, founder-led premium spritz on Shopify.
Sofi Spritz is an Australian founder-led premium canned spritz brand, selling direct on Shopify alongside a retail channel. The engagement is current and covers creative, paid media and lifecycle email.
Sofi Spritz, a founder-led beverage brand across three paid platforms.
Founder content is produced on a quarterly shoot cadence, feeding behind-the-brand storytelling and founder-voice ad creative across the channel mix.
That creative sits inside a fixed brand chassis: locked design tokens, a premium beverage photography pipeline, lifestyle and occasion editorial, and a variant pipeline for social cadence. AI-augmented variant production is used inside the chassis to speed up variant cycles.
Paid runs across three platforms with native creative discipline on each. Meta covers community and retargeting. TikTok carries founder-led and creator-amplified content through Spark Ads. Pinterest covers occasion-driven beverage inspiration.
Klaviyo runs the direct-to-consumer layer: welcome by occasion interest, browse-abandon, post-purchase, and occasion-driven sends for Friday nights, summer, Christmas and New Year's Eve. Retail listing data feeds into the same reporting layer, so the retail channel and the DTC layer are read together.
The chassis is built to carry the founder voice across paid, organic and earned cadence as the brand adds collection drops and retail distribution.
Founder-led premium beverage, brand-aesthetic-led creative chassis.
Authentic founder voice + content
Founder-led creative cadence, quarterly founder-content shoots, behind-the-brand storytelling, founder-voice ad creative across Meta + TikTok + Pinterest. The founder voice is the brand asset; the creative chassis preserves it across years of paid + organic + earned cadence.
Premium beverage aesthetic discipline
Brand-aesthetic chassis applied across the channel mix, locked design tokens, premium beverage photography pipeline, lifestyle + occasion editorial, social-cadence variant pipeline. Brand-aesthetic discipline that justifies premium positioning in the beverage category.
Meta + TikTok + Pinterest
Multi-channel paid stack, Meta for community + retargeting, TikTok for founder-led + creator-amplified content (Spark Ads), Pinterest for occasion-driven beverage inspiration. Native-platform creative discipline within the brand-aesthetic chassis.
DTC + retail-channel integration
Klaviyo lifecycle for DTC layer, welcome by occasion-interest, browse-abandon, post-purchase, occasion-driven sends (Friday-night, summer, Christmas, NYE). Retail-channel integration where retail listing data flows into the marketing-stack reporting layer.
Founder-led beverage compounds with brand-aesthetic + creator-amplified content.
Founder-led premium beverage brands compete on brand identity, founder authenticity, and brand-aesthetic-aligned creative cadence. The founder is the brand; the marketing job is to amplify the founder voice across every channel without flattening it into generic-CPG ad creative.
That requires a quarterly founder-content shoot cadence, a creator-amplified TikTok + Meta + Pinterest paid stack, and a brand-aesthetic chassis that survives across years of cadence + collection drops + retail expansion. AI-augmented variant production within the chassis where it speeds variant cycles without flattening voice.
Sofi Spritz runs the founder-led premium-beverage programme through 121 Group, founder-content cadence, brand-aesthetic chassis, Meta + TikTok + Pinterest paid stack, Klaviyo DTC layer alongside retail channel.
Sofi Spritz, the award-winning canned spritz brand we scale in market.
What did 121 Group do for Sofi Spritz?
121 Group ran paid social, email marketing and Shopify for Sofi Spritz. The site runs on Shopify.
What industry is this consumer ecommerce case study in?
Sofi Spritz operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a founder-led beverage B2C brand?
Thirty-minute call. Adam takes founder calls directly. Bring your Shopify admin and your current Meta + Klaviyo set-up.
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