One growth engine across two of the loudest labels in Australian fashion.
Tiger Mist is a Melbourne born fashion label with a global, Instagram led audience. Through 2017 and 2018 the group also ran sister label I.AM.GIA, selling to an overlapping young fashion audience.
SEO, paid search and paid social for Tiger Mist.
121 ran the digital programme across both labels.
The organic side covered a technical audit, keyword research, a new pages strategy, meta description work and a standing link building programme, all inside the one engagement. The keyword research and new pages work were aimed at the brand and product searches the label was already generating, so those searches had pages of the label's own to land on.
The paid side ran paid search management alongside Facebook advertising, reported campaign by campaign across a global audience rather than as a single blended figure.
Media plans and strategy reviews were built per label. Tiger Mist and I.AM.GIA each carried a named digital marketing line, planned and reported separately, so each brand's spend and results stayed visible on their own.
The engagement.
Audit to link building
Technical audit, keyword research, new pages strategy, meta descriptions and a link-building programme, all part of the same programme.
Search and social
Paid search management and Facebook advertising, reported per campaign across a global young-fashion audience.
Per-brand planning
Media plans and strategy reviews built per label, planned separately for each label.
Billed months of management, 2018
Sister labels under one programme
Strategy on record from November 2017
What did 121 Group do for Tiger Mist?
121 Group ran SEO, Google Ads and paid social for Tiger Mist.
What industry is this fashion and beauty case study in?
Tiger Mist operates in fashion and beauty. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach fashion and beauty marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a label that lives on paid social?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
Book a Discovery