An iconic Australian label, grown without discounting its way there.
Tigerlily is a well-known Australian swim and resort-wear brand. We ran paid social and email on the account, and discounting was not used as a growth lever on the programme.
Tigerlily: paid social and lifecycle email for a premium swim label.
Meta creative was held to the brand's own art direction. Prospecting and retargeting were built around collection stories rather than discount messaging, so the paid work looked like the brand's own material. Average order value from paid social rose 21%, 21.02% precisely.
Email carried the season. Flows and campaign email were timed to the drop calendar, so the list converted across the year and not only during sale periods.
Reporting was set to match the commercial. The programme was reported on revenue and average order value movement rather than on reach or engagement.
Revenue across the programme grew 114% year on year, 113.89% precisely, with the label's full-price position intact.
The engagement.
Aesthetic-first performance
Meta creative held to the brand's own art direction, prospecting and retargeting built around collection stories rather than discount noise.
Lifecycle revenue
Flows and campaign email timed to the drop calendar, so the list converts across the season, not just at sale time.
Revenue, not reach
The programme was reported on revenue and AOV movement, the numbers a premium label actually runs on.
Revenue year on year across the programme (+113.89% precisely)
Average order value from paid social
Growth without eroding the label's full-price position
Tigerlily's world, the creative we run against.
What did 121 Group do for Tigerlily?
121 Group ran paid social and email marketing for Tigerlily.
What industry is this fashion and beauty case study in?
Tigerlily operates in fashion and beauty. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach fashion and beauty marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Premium label, tired of agencies that only know the discount lever?
Thirty-minute call. Bring your brand; we will bring two decades in market and a published fashion and beauty book.
Book a Discovery