Industrial paid media Australia, LinkedIn-led, panel-pursuit aware, FIFO-discipline.
Australian industrial B2B paid-media specialist. LinkedIn-led B2B paid social, capability-led Google Ads on technical-buyer search-terms, panel-pursuit content amplification to Tier-1 procurement audiences, FIFO recruitment-marketing paid pipelines, regional-paper integration where the audience demands it. 21 of our 35 industrial clients are WA-based. PYBAR 4.3yr, RJ Vincent 53mo, Berg Engineering 22mo, Red Ohms.
Gorilla Glue
Rose-Hip Vital
Six disciplines, run as one programme.
Industrial B2B paid media isn't B2C with bigger ticket sizes. The buyer, the procurement cycle, the platforms, the creative, all different. We've built the discipline around the way industrial actually buys.
Job-title and account-targeted LinkedIn
LinkedIn is where industrial decision-makers actually sit. Job-title targeting (Procurement Manager, Project Manager, Operations Manager, Supply Chain Lead), account-targeted ABM lists for Tier-1 procurement audiences, capability-led creative, panel-pursuit content amplification. LinkedIn B2B →
Google Ads on technical-buyer terms
Technical search-term hygiene (no waste on consumer-intent overlap), capability-statement-driven landing pages, project-case-study driven ad creative, geo-segmented to project-pipeline catchment, account-team awareness across the bid-cycle.
Get the capability content in front of the panel
Capability content + project case studies amplified via LinkedIn ABM + targeted display to Tier-1 procurement audiences during pre-RFP awareness windows. Sequenced messaging across the bid-cycle calendar. Tier-1 panel-pursuit playbook →
Roster-aware FIFO recruitment pipelines
WA's FIFO recruitment market is its own paid-media discipline. Roster-aware messaging, swing-shift creative, regional-paper integration where the audience demands it, Meta + LinkedIn alongside SEEK-paid. Boilermakers, fitters, drillers, operators, electricians. FIFO recruitment marketing →
Long-cycle nurture programmes
Industrial B2B sales cycles are 6-18 months. Remarketing + retention programmes need to span the cycle without burning out the audience, capability content drip via LinkedIn + display, project-update content cadence, account-targeted re-warm-up at RFP-issue time.
Real revenue, not platform-attributed
B2B paid-media reporting reconciled to actual project wins, RFP responses won, panel inclusions, and recruitment placements via offline-conversion upload + BigQuery reconciliation. The numbers are the numbers, not platform-attributed phantom pipeline.
What this looks like across the WA industrial book.
PYBAR Mining Services
4.3-year engagement. Tier-1 underground hard-rock mining contractor. Capability content amplification, LinkedIn ABM to procurement audiences, project-case-study creative cadence.
Berg Engineering
22-month engagement. Engineering-parts B2B ecommerce. Technical-search Google Ads, B2B-buyer LinkedIn, dealer-channel + direct-buyer dual funnel.
Questions Australian industrial operators ask.
Does paid media actually work for industrial B2B?
Yes, when run as awareness + ABM amplification rather than direct-response. Industrial B2B sales cycles are 6-18 months, so the paid-media job is to be in front of the right audience at the right point in the bid-cycle, not to drive next-week conversion. Reporting reconciles to actual project wins, not platform-attributed leads.
Do you charge a margin on ad spend?
No. Industrial paid-media is passed through at cost, platform invoice shared. Our fee is transparent management fee on top, typically a flat fee on managed media. Pricing →
Do you run FIFO recruitment-marketing campaigns?
Yes. WA's FIFO recruitment market is one of our largest single-discipline workloads. Roster-aware paid creative, regional-paper integration, Meta + LinkedIn alongside SEEK-paid, employer-brand content amplification. FIFO recruitment marketing →
Will you run our Tier-1 panel-pursuit campaigns?
Yes, and panel-pursuit content amplification via LinkedIn ABM is one of the highest-ROI paid programmes we run for WA mining-services and civil-contracting clients. The capability content has to exist first; we'll help with that side too. Tier-1 panel-pursuit playbook →
Will I work with the Perth pod or with east-coast?
For WA-based industrial work, the Perth pod is the operating unit, WA-resident senior leads, AU-west timezone, end-to-end delivery out of Perth. East-coast industrial clients work with the Melbourne / Sydney teams. Industrial marketing Perth →
Australian industrial business running paid media?
Thirty-minute call. We'll look at your LinkedIn structure, your panel-pursuit pipeline, your FIFO recruitment programmes, and your bid-cycle reporting. We'll tell you what we'd do differently.