What 25% on Shopify and WooCommerce actually buys you.
Running our consumer brands on two ecom platforms isn't just a revenue line. It's compounding pattern-recognition. Sixteen WooCommerce stores teach you what plugin combinations break under what load. Nine Shopify stores teach you which app stack rationalisations move the needle and which don't, counting client stores rather than published case studies. Pattern depth is what beats single-platform specialism.
What our WooCommerce sites teach
What our WooCommerce stores in the same agency teach, that one or two don't:
- Which performance-optimisation plugins actually deliver and which marketing themselves as performance-optimisation
- Which checkout-customisation approaches survive WooCommerce major-version upgrades and which break
- Which B2B-for-WooCommerce / Wholesale-Suite combinations work with which payment gateways
- Which Australian hosts (Kinsta, Cloudways, dedicated) work for which AOV and traffic-volume profiles
- Which Klaviyo-WooCommerce integration approaches deliver the cleanest event data
- Which catalogue-feed plugins give Google Shopping and Meta Catalogue the cleanest data
What our Shopify sites teach
What our Shopify stores teach, across B2C, B2C+wholesale, made-to-order, and beverage:
- Which Shopify themes are worth customising vs starting from Dawn
- Which third-party apps are essentially free margin and which are essentially margin destruction
- When Shopify B2B native is enough vs when you need third-party wholesale apps
- How Markets multi-region pricing actually behaves across AU + international
- Which subscription apps (Recharge, Loop, Bold) suit which replenishment cycle
- How Klaviyo identity resolution behaves across Shopify customer events
The 20 Klaviyo programmes teach
Our Klaviyo programmes run across Shopify and WooCommerce, across categories, across price-point profiles:
- Welcome flow A/B tests show which discount levels work for which categories
- Browse-abandonment timing tests show which delays convert for which AOV ranges
- Win-back segment definitions iterated against current behavioural baselines
- Predictive segment activation tests show which Klaviyo predictive segments are worth feeding to Meta
- Send-time optimisation patterns by category (lifestyle vs FMCG vs interiors vs jewellery)
Why this beats single-platform specialism
A single-platform Klaviyo specialist agency with our client book knows Klaviyo deeply but only ever sees Klaviyo problems. We see Klaviyo problems alongside the Shopify customer event problems, the WooCommerce plugin conflict problems, the Meta CAPI deduplication problems, the Google Tag Manager event-mapping problems. Most of the highest-impact gaps in a Klaviyo programme aren't Klaviyo problems, they're integration problems with the platform underneath.
For brands evaluating us against single-discipline boutiques
If you have a Klaviyo problem and you're evaluating a Klaviyo specialist agency, ask them: how many Shopify stores do they own the platform for? How many WooCommerce stores? How many Meta CAPI implementations have they shipped server-side? Single-discipline agencies often answer "we work with the platform you give us", which is fine if your platform is in good shape, and a problem if it isn't.
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Running on Shopify or WooCommerce and want pattern-depth on your team?
Thirty-minute call. We'll look at your platform, your Klaviyo, your Meta CAPI, and tell you what we'd run differently, drawing on the 25-brand pattern library.
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