Google Analytics 4, consent-aware, GTM-driven, server-side-aware.
GA4 specialist implementation across the 121 Group client book. Consent-aware (Australian Privacy Principles + GDPR for international consumer brands), GTM-driven for non-developer event maintainability, server-side-aware for post-iOS signal quality, integrated with Meta CAPI and Google Ads server-side conversions. Cross-domain healthcare networks, ecom GMV reconciliation, B2B lead-quality reporting.
Four layers, run as one analytics stack.
GA4 event model that reflects the business
Custom event taxonomy aligned to the actual conversion definitions of the business, healthcare booking, ecom GMV stage, B2B lead-quality tier, not the default GA4 enhanced-measurement event set. Documented in a per-client measurement plan.
APP + GDPR-aware consent state
Consent-aware tag firing, Australian Privacy Principles for AU-resident traffic, GDPR for international consumer brands, consent-mode-V2 wired into Google + Meta. No analytics data leaks if the user doesn't consent.
Post-iOS signal quality
Server-side GTM where it matters, Meta CAPI deduplicated browser + server events, Google Ads enhanced conversions server-side. The signal-quality lift is the difference between a paid-media programme that compounds and one that erodes. Marketing attribution →
GA4 export to BigQuery + revenue reconciliation
GA4 → BigQuery streaming export wired in by default for retainer clients. Revenue reconciled to actual storefront GMV (Shopify / WooCommerce) or booking-system revenue (HotDoc / Cliniko). Real revenue, not platform-attributed phantom-revenue.
Where GA4 runs today.
For Health
Cross-domain GA4 implementation across 9 sub-brands with consolidated portfolio reporting on BigQuery. Booking-revenue reconciliation through HotDoc / Cliniko offline-conversion upload.
Glicks Furniture
Multi-state ecom GA4 with geo-segmented reporting, Meta CAPI server-side, Google Ads enhanced conversions, GMV reconciliation back to WooCommerce orders.
PYBAR Mining Services
B2B lead-quality GA4, multi-stage form-conversion tracking, RFP-response attribution back to LinkedIn ABM, BigQuery reconciliation to actual project wins.
- Commercials: Block Hours or Foundation retainers, disclosed hourly pool. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Need a proper GA4 implementation?
Thirty-minute call. We'll look at your current GA4 state, your consent posture, your server-side gap, and your revenue reconciliation. We'll tell you what the top 3 fixes are.
Book a Discovery