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Marketing Attribution · Specialist capability

Marketing attribution, BigQuery-driven, server-side, real-revenue reconciled.

Marketing attribution specialist across our three verticals. BigQuery-driven cross-channel attribution, server-side measurement (Meta CAPI, GA4 Measurement Protocol, Google Ads enhanced conversions), healthcare booking-system reconciliation (HotDoc / Cliniko / ClinicMate offline-conversion upload), ecom GMV reconciliation (Shopify / WooCommerce order-revenue tied to ad-spend). Real revenue, not platform-attributed phantom.

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What proper attribution actually requires

Four attribution disciplines.

BigQuery as ground truth

All channels, one warehouse, one truth

BigQuery as the marketing-attribution ground truth, GA4 export, Meta Ads daily ingest, Google Ads daily ingest, Shopify / WooCommerce order-stream ingest, healthcare booking-system ingest. Every channel reconciled in one warehouse, one revenue truth across the stack.

Server-side measurement

Meta CAPI + GA4 MP + enhanced conversions

Server-side measurement everywhere it matters, Meta CAPI server-side dedup'd with browser pixel, GA4 Measurement Protocol where browser-side is unreliable, Google Ads enhanced conversions server-side. Post-iOS signal-quality discipline that compounds rather than degrades.

Healthcare booking

Booking-system offline-conversion upload

Healthcare booking-system reconciliation, HotDoc, Cliniko, ClinicMate, custom PMS. Online-booking revenue uploaded to Google Ads + Meta as offline-conversions, attributed back to ad-spend. The discipline that lets healthcare paid media optimise on actual booked revenue.

Ecom GMV reconciliation

Shopify / WooCommerce order revenue

Ecom GMV reconciliation, Shopify / WooCommerce order-revenue ingested to BigQuery, attributed via UTM + last-click + multi-touch + lift-test where appropriate. Returns + cancellations subtracted. The reconciliation that gives consumer-brand programmes a real-revenue feedback loop.

Where it shows up in client work

Where attribution discipline runs today.

Healthcare · 9 sub-brands

For Health

BigQuery-driven cross-network attribution. Booking-system revenue offline-conversion upload, GP-referrer attribution, network-wide reporting consolidation.
Consumer · Shopify · 11yr

Rose-Hip Vital

Dual-domain Shopify GMV reconciliation. Meta CAPI server-side, market-specific consent-mode, international-vs-AU attribution discipline.
Consumer · WooCommerce · 11yr

Glicks Furniture

WooCommerce + Meta CAPI server-side via custom GTM container. Multi-state ecom GMV reconciliation, retail-cycle attribution.
ENGAGEMENT SHAPE
  • Commercials: Block Hours or Foundation retainers, disclosed hourly pool. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Attribution that should be telling you something better than vibes?

Thirty-minute call. We'll look at your current measurement posture, your server-side coverage, and your reconciliation discipline.

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