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Google Business Profile · Specialist capability

Google Business Profile, multi-location at scale, AHPRA-aware healthcare.

GBP specialist for multi-location healthcare networks (60+ clinics across Partnered Health), multi-store retailers (Glicks Furniture, 1825 Interiors), and trades + civil contractors (Atlas Paving). Multi-location GBP management at scale, citation hygiene + NAP-consistency, location-specific photos + posts + Q&A, review acquisition + response cadence, AHPRA-aware healthcare review-response.

What multi-location GBP actually requires

Four GBP disciplines.

Network-scale management

Bulk-update workflow + per-location discipline

Network-scale GBP management, bulk-update workflow for network-wide attribute changes, per-location discipline (location-specific photos, posts, hours, services), API-driven sync where the network is large enough. The 60-clinic Partnered Health pattern is the proof point.

Citation hygiene + NAP

Network-wide consistency at scale

Citation hygiene + NAP-consistency, Yelp, Yellow Pages, TrueLocal, hotfrog, sector-specific directories (HealthEngine, HotDoc, Cliniko-public for healthcare; HiPages, ServiceSeeking for trades). Network-wide citation auditing + mismatch reconciliation.

Posts + Q&A discipline

Ongoing GBP content cadence

Ongoing GBP Posts cadence (offers, events, services, news), Q&A monitoring + canonical-answer discipline, photo-update cadence per location, attribute hygiene (services, accessibility, parking, payment-methods). The signal-quality discipline that keeps the GBP active in the local pack.

Review pipeline + response

AHPRA-aware healthcare response

Review acquisition pipelines (post-purchase / post-booking automation), suburb-level review-volume tracking, review-response cadence within a defined window, AHPRA-aware response on healthcare reviews (no implied therapeutic claims, no comparative advertising in responses, no testimonial-elicitation language).

ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, typically $3K to $15K/mo. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Multi-location GBP that should be ranking better in the local pack?

Thirty-minute audit. We'll look at your network-scale GBP discipline, your citation hygiene, your Posts + Q&A cadence, and your review-pipeline state.

Book a Discovery