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Local SEO · Specialist capability

Local SEO, multi-location at scale, geo-specific architecture.

Local SEO specialist for multi-location healthcare networks (60+ clinics across Partnered Health), multi-store retailers (Glicks Furniture, 1825 Interiors), and trades + civil contractors (Atlas Paving). Multi-location GBP management, citation hygiene + NAP-consistency at scale, location-page architecture, review acquisition pipelines, GBP Posts + Q&A discipline, schema-driven location entity.

What multi-location local SEO actually requires

Four local-SEO disciplines, run as one capability.

Multi-location GBP

GBP management at network scale

GBP management for multi-location networks, bulk-update workflow, network-wide attribute discipline, location-specific photos and posts, network-wide review monitoring. The 60-clinic Partnered Health pattern is the proof point. GBP capability →

Citation hygiene

NAP-consistency at scale

Citation hygiene + Name-Address-Phone consistency at scale, Yelp, Yellow Pages, TrueLocal, hotfrog, sector-specific directories (HealthEngine, HotDoc, Cliniko-public, FindAPhysio for healthcare; HiPages, ServiceSeeking for trades). Network-wide citation auditing + mismatch reconciliation.

Location-page architecture

Suburb-aware schema + content

Location-page architecture, suburb-aware schema (LocalBusiness + GeoCoordinates + service-area), location-specific content depth, internal-linking from category-page → location-page → individual-clinic / individual-store, schema-driven location entity that matches GBP for Knowledge-Panel coherence.

Review acquisition

Review-pipeline discipline

Review acquisition pipelines, post-purchase review request automation, post-booking review request (HotDoc / Cliniko / ClinicMate integration), suburb-level review-volume tracking, review-response cadence (every review responded to within a defined window).

ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, typically $3K to $15K/mo. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Need multi-location local SEO at scale?

Thirty-minute call. We'll look at your GBP state, your citation hygiene, your location-page architecture, and your review-acquisition pipeline.

Book a Discovery