Google Shopping, feed discipline, PMax signal-feeding, multi-store.
Google Shopping specialist for Australian B2C brands. Feed discipline (GTIN + brand + category-mapping + custom-labels), Performance Max signal-feeding, multi-store catalogue (the Sports Range 4×4 3-brand pattern), AU + international consumer book, retail-cycle promo amplification, multi-state geo-segmentation.
Four Google Shopping disciplines.
GTIN + brand + category + custom-labels
Feed discipline, GTIN coverage (without GTIN, Shopping performance erodes), brand attribute hygiene, Google product-category mapping, custom-labels for promo / margin / seasonality / inventory-state segmentation. The feed is the asset; everything downstream is leverage on the feed.
Audience signals + Customer Match + value modelling
Performance Max signal-feeding, audience signals tied to actual customer-tier patterns, Customer Match lists from Klaviyo / HubSpot, conversion-value modelling (gross profit, not gross revenue), brand-exclusion rules, search-theme discipline.
Multi-brand feed orchestration
Multi-store catalogue orchestration across separate brand feeds, with multi-state geo-segmentation, brand-specific custom labels and brand-coherent product-title discipline.
Promo + seasonal + EOFY discipline
Retail-cycle amplification, promo-period feed updates (sale prices via custom-label, not destructive price overrides), EOFY + Boxing Day + Black Friday cadence, seasonal collection promotion, inventory-state-aware promotion (only push in-stock SKUs).
Where Google Shopping runs across the consumer book.
Glicks Furniture
Multi-state high-AOV furniture WooCommerce. Catalogue feed discipline, retail-cycle promo amplification, location-specific Google Shopping campaigns.
Rose-Hip Vital
Dual-domain Google Shopping (.com.au +.com international). Market-specific feeds, AHPRA-aligned health-claim review on product titles + descriptions.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Google Shopping that should be lifting more revenue?
Thirty-minute audit. We'll look at your feed discipline, your PMax signal-feeding, your custom-label strategy, and your retail-cycle posture. Top-3 fixes with estimated 90-day dollar impact.
Book a Discovery