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Web Performance · Specialist capability

Web performance, Core Web Vitals, edge-performance, marketing-stack-aware.

Web performance specialist across WordPress / Shopify / WooCommerce / Webflow / Cloudflare Pages. Core Web Vitals discipline (LCP / INP / CLS), edge-performance via Cloudflare CDN + Workers, mobile-first measurement (real-world CrUX field data + Lighthouse lab data), marketing-stack-aware (third-party tag impact, Meta pixel / GA4 / Klaviyo overhead). The performance discipline that compounds organic + paid + UX.

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What proper web performance actually requires

Four performance disciplines.

Core Web Vitals

LCP / INP / CLS as marketing-stack lever

Core Web Vitals, LCP (largest contentful paint, target <2.5s), INP (interaction-to-next-paint, the post-FID metric, target <200ms), CLS (cumulative layout shift, target <0.1). Real-world CrUX field data, Lighthouse + PSI lab data, ongoing monitoring per page-template.

Edge-performance

Cloudflare CDN + Workers + Pages

Edge-performance via Cloudflare, global 300+ POP CDN, edge-cached static assets, Workers for dynamic edge-logic where it's needed (A/B testing, geo-routing, custom redirects), Pages for content-engineered properties. International consumer brands benefit directly from edge-performance. CF Pages →

Marketing-stack-aware

Third-party tag overhead audit

Third-party tag overhead audit, Meta pixel, GA4, Klaviyo, GTM, Hotjar / Microsoft Clarity, chat widgets. Each tag has a performance cost; the audit quantifies the cost and recommends server-side migration where appropriate. Most stores have 5-10 tags they should remove or migrate server-side.

Mobile-first measurement

Real-world AU mobile-network conditions

Mobile-first measurement under real-world Australian mobile-network conditions, 4G + slow-3G simulation, mid-tier Android device profiling, regional CDN latency testing. The performance reality of an actual user, not a CBD CBD-fibre desktop.

Where it shows up in client work

Where performance discipline runs today.

Healthcare · WordPress · 9 sub-brands

For Health

9-sub-brand WordPress performance discipline. Network-wide CWV monitoring, mobile-first measurement, AHPRA-aligned-content + performance balance.
Consumer · Shopify · 11yr

Rose-Hip Vital

Dual-domain Shopify performance, international + AU markets, edge-performance via Shopify CDN + Cloudflare, mobile-first checkout-flow optimisation.
Our own · 298 pages

121group.io

Our own 298-page Cloudflare Pages site. Edge-performance globally, sub-1s LCP on most pages, marketing-stack-aware tag discipline.
ENGAGEMENT SHAPE
  • Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Performance leak that's costing organic + paid + conversion?

Thirty-minute call. We'll look at your CWV state, your edge-performance posture, your third-party tag overhead, and your mobile-network reality.

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