Shopify agency Australia, by the agency that runs multiple brands concurrently.
Australian Shopify Partner agency with our Shopify book across health-adjacent, fine art and collectibles, premium beverage, automotive aftermarket, and founder-led mid-market consumer. Theme builds, app stack rationalisation, B2B with Shopify, Markets multi-region pricing, Klaviyo + Meta CAPI server-side integration. Platform-agnostic, we'll tell you whether Shopify or WooCommerce fits your brief better.
Active Shopify brands: Rose-Hip Vital · Gillie and Marc · Sofi Spritz · Sports Range 4×4 · Bujairami · By Charlotte · Wood Resin Table · Morrison International · NG Mobility
Gorilla Glue
Rose-Hip Vital
Six disciplines, run as one ecom programme.
Shopify is the storefront, but the storefront is the smallest part of an ecom programme. We run the full stack around it.
Custom themes on Online Store 2.0
Custom-built themes (not theme-store reskins), section-everywhere architecture, locked design tokens, performance-engineered for Lighthouse 90+. CMS-driven content for non-technical operator updates. Liquid + Hydrogen-ready.
Audit, replace, remove
Most Shopify stores accumulate 30+ apps over time, half of which leak revenue (slow PDP, conflicting pixels, abandoned subscriptions). We audit, recommend keep / replace / remove, and rebuild the integration layer. Typical outcome: 40-60% reduction in app count, faster page-loads, cleaner data.
Wholesale layer alongside B2C
Native Shopify B2B (catalogues, customer-specific pricing, wholesale customers, vault payment, NET terms) on Shopify Plus, or app-driven (B2B + Locksmith) on regular Shopify. Wholesale-portal architecture that doesn't fight the public B2C store. Wholesale portals →
Multi-domain international pricing
Shopify Markets for multi-region pricing, currency, language, and shipping. Multi-domain architecture (Rose-Hip Vital runs.com.au +.com on the same Shopify backend), market-specific catalogue, market-specific Klaviyo segmentation.
Marketing-stack integration
Klaviyo flows + segments, Meta CAPI server-side via Shopify's native integration plus Shopify Pixel events for lift-quality attribution. GA4 + GTM, consent-aware, post-iOS resilient. Klaviyo agency →
Lighthouse, Core Web Vitals, uptime
Theme-level performance budget enforcement, image-pipeline optimisation, app-stack performance audit, third-party-script discipline. Shopify hosts the storefront, we keep it fast.
What our Shopify book actually looks like.
Rose-Hip Vital
Health-adjacent engagement across five ad accounts. Dual-domain international (.com.au +.com). Shopify with AHPRA-aligned claim-review pipeline, Klaviyo subscription, market-specific catalogue.
Gillie and Marc
Global art-collectibles engagement. Shopify with two distinct demand engines. Markets multi-region pricing, brand-aesthetic theme, collector-tier Klaviyo segmentation.
Questions Shopify users ask first.
Shopify or WooCommerce, which should I pick?
Shopify wins on speed-to-launch, hosted reliability, app ecosystem, native B2B at the Shopify Plus tier, and Markets multi-region. WooCommerce wins on catalogue depth, mid-market customisation, AU-hosting control, and integration with legacy ERPs / wholesale workflows. We run both. Why Shopify and WooCommerce coexist →
Do you build on Shopify Plus or regular Shopify?
Both. Plus is the right call when you need native B2B, multi-store under one organisation, custom checkout, or multi-region Markets. Regular Shopify is the right call for founder-tier brands up to ~, 10M GMV. We'll tell you which tier you're at.
Are you a Shopify Partner?
Yes. Australian Shopify Partner agency. We don't take partner-revenue kickbacks back to clients, your Shopify subscription is your bill, on your card.
Will you migrate us from BigCommerce / WooCommerce / Magento?
Yes. Typical migration scope: catalogue + customer + order-history import, theme rebuild, redirect map, Klaviyo migration, Meta + Google pixel rebuild, payment + shipping integration. Migration timeline: 6-12 weeks depending on catalogue depth and integration complexity. Shopify audit →
Do you build custom Shopify apps?
When the off-the-shelf app stack genuinely doesn't cover the case, yes, we build custom Shopify apps (theme app extensions, admin app extensions, function-based extensions). But our default position is to use the standard app stack and remove apps where possible, most stores have too many, not too few.
Running on Shopify? Want an audit?
Thirty-minute call. We'll look at your theme, your app stack, your Klaviyo, your Meta CAPI integration, and your B2B layer. We'll tell you what we'd do differently, without commitment.