Participant demand for an NDIS support provider.
Hikma House is an NDIS provider in Melbourne specialising in complex care and Supported Independent Living. Support coordinators and family members usually do the searching, not the participant.
Google Ads for Hikma House, a Melbourne NDIS provider.
121 ran the Google Ads programme for Hikma House. Search campaigns were organised by support category and by service area, so a search for supported independent living in a particular part of Melbourne reached a page about that service rather than the homepage. Ad copy described the supports the organisation could actually deliver, and the wording was kept plain.
The account was managed monthly. Keywords, copy and budgets were reviewed each cycle, and the mix was moved towards the support types the organisation wanted to grow. Because enquiry volume tracked those categories, campaigns could be slowed or lifted as staffing capacity changed.
The programme was sized for a community provider rather than a national brand, with budgets set at a level the organisation could carry month to month.
Media was passed through at cost. The Google spend appeared as itself, so Hikma House could see exactly what went to the platform.
Managed search ran through to the close of the engagement.
The engagement.
Managed search
Google Ads managed monthly across support categories and service areas.
Provider-appropriate pace
A programme sized for a community NDIS organisation.
Transparent spend
Media passed through at cost, never marked up.
Months of campaign management
Disability support provider
Google Ads, participant demand
What did 121 Group do for Hikma House?
121 Group ran Google Ads for Hikma House.
What industry is this healthcare case study in?
Hikma House operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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