SEO for a national occupational-health network.
Logic Health, now part of the ForHealth family, delivers pre employment medicals and workplace health services from clinics across metro and regional Australia. The customer is an employer, usually an HR or work health and safety manager booking an assessment near a particular site.
SEO for Logic Health, a national occupational health network.
121 ran the SEO programme for Logic Health across 32 active months of continuous management. Site architecture was organised around what employers procure. Medicals, assessments and injury management were treated as the primary service lines, with location coverage built underneath each one rather than kept as a separate list of suburbs.
Content and on page work ran every month across those service lines and their locations. The programme ran without a break for close to three years, adding coverage rather than working in campaign bursts.
Google Ads was introduced in the closing phase of the engagement, covering the services and regions where organic coverage was still thin.
Conversions rose 233 per cent, from 1,393 to 4,637, and cost per conversion fell from $28 to $25.
The engagement.
Continuous management
Monthly SEO management across services and locations, 33 consecutive billing cycles.
Service-line architecture
Pages built around what employers actually procure, medicals, assessments, injury management.
Supporting paid search
Google Ads support in the closing phase of the engagement.
Active months of SEO management
Multi-location occupational health
Employer-side demand capture
What did 121 Group do for Logic Health?
121 Group ran SEO and Google Ads for Logic Health.
What industry is this healthcare case study in?
Logic Health operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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