RED OHMS, WA industrial services capability programme.
RED OHMS Group provides occupational hygiene services across every sector, selling into Western Australia's mining houses and resources services buyers. Those buyers run tier-1 procurement panels that assess a credentials matrix, safety record, project delivery track record, regulatory compliance and the experience of the operating team.
RED OHMS: capability marketing for a WA industrial services firm.
The engagement is a long-tenured industrial B2B retainer covering four areas.
Capability marketing: capability statement design, project case study collateral, and tier-1 procurement pursuit awareness materials, built around how WA mining house and resources services buyers evaluate suppliers, including delivery in remote operating conditions.
The website: a procurement-ready B2B architecture with the capability matrix front and centre, project case studies as the proof layer, an RFI and RFQ enquiry pathway, and performance engineered for buyer-side bandwidth at remote site internet quality.
Technical SEO: scoped to WA resources buyer queries, with operating-region geo-segmentation, capability-led search-term hygiene, schema for capabilities and projects, and generative engine optimisation discipline.
LinkedIn: a cadenced content programme for senior leadership, with narrative ghostwriting, a content calendar, performance reporting, voice and tone held to the operating team's own register, and account-based targeting across the known tier-1 procurement pool.
Delivery is end to end from our Perth team, with WA-resident senior leads, AU-west timezone hours, and in-person reviews with the RED OHMS operating team. Media is charged at cost.
WA industrial-services marketing, end-to-end from the Perth pod.
Capability statements + tier-1 procurement collateral
Capability-statement design, project case-study collateral, tier-1 procurement-pursuit awareness materials. Built around the way WA mining-house and resources-services buyers evaluate suppliers, credentials, safety record, regulatory compliance, project delivery in remote operating conditions. Capability statement design →
Buyer-led B2B architecture
Procurement-ready B2B website, capability matrix front-and-centre, project case studies as the proof layer, RFI / RFQ enquiry pathway, performance-engineered for buyer-side bandwidth realities at remote-site internet quality.
Resources-buyer search-term hygiene
Technical SEO scoped for WA resources-buyer queries, operating-region geo-segmentation, capability-led search-term hygiene, schema for capabilities + projects, GEO (generative engine optimisation) discipline as AI-overview reshapes resources-buyer search.
Perth-pod-led senior-leadership content
Cadenced LinkedIn content for senior leadership, narrative ghostwriting, content calendar, performance reporting, operating-team voice-tone discipline, ABM-style targeting where the WA tier-1 procurement audience pool is known. LinkedIn B2B →
WA tier-1 procurement turns on capability discipline.
WA mining-services and resources-services tier-1 procurement panels (BHP, Rio Tinto, FMG, Newmont, etc.) turn on capability discipline, credentials matrix, safety record, project delivery track record, regulatory compliance, operating-team experience.
The marketing job is to keep the capability infrastructure current, the procurement-pursuit calendar serviced, and the LinkedIn senior-leader cadence compounding through the bid-cycle. The Perth pod runs the engagement end-to-end on AU-west timezone, same-day response, in-person review with the RED OHMS operating team.
Long-tenured retainer is how the capability discipline compounds, the matrix stays current, the project case studies build, the LinkedIn presence accumulates senior-leader authority. The Tier-1 panel-pursuit playbook →
RED OHMS Group, occupational hygiene across every sector.
What did 121 Group do for RED OHMS?
121 Group ran SEO and LinkedIn for RED OHMS.
What industry is this mining and engineering case study in?
RED OHMS operates in mining and engineering. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach mining and engineering marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
WA industrial-services firm?
Thirty-minute call. We'll look at your capability collateral, your procurement-pursuit pipeline, your tier-1 panel discipline, and your LinkedIn senior-leader cadence. Coffee in Perth if you'd rather meet in person.