16:1 on SEO, compounding demand for a high-volume fashion retailer.
Showpo is a large Australian online fashion retailer. Its catalogue runs to thousands of styles and moves fast, with ranges arriving and selling through continuously. We ran the SEO programme against that catalogue.
Showpo: catalogue-wide SEO for a high-volume fashion retailer.
The first piece was architecture. Category and product search structure was built across the full catalogue rather than across a handful of hero pages, so pages sat at the level shoppers search, and the structure held as ranges turned over.
The second was content. Pages were engineered against real fashion queries, occasion, trend, fit and style searches carrying buying intent, and mapped to the ranges that could serve them.
The third was measurement. The programme was reported the way ecommerce finance reads a channel, as dollars of organic revenue for each dollar of SEO investment, rather than as rankings or sessions.
The SEO programme returned 16:1 on spend.
The engagement.
Catalogue-wide architecture
Category and product search architecture across a fast-moving catalogue of thousands of styles.
Query-led range content
Content engineered against real fashion queries: occasion, trend, fit and style searches with buying intent.
Return on SEO spend
Reported the way ecommerce finance thinks: dollars of organic revenue per dollar of SEO investment.
Return on SEO spend
Organic architecture across thousands of styles
A channel that keeps paying after the invoice stops
Showpo, fast-fashion scale we run against.
What did 121 Group do for Showpo?
121 Group ran SEO for Showpo.
What industry is this fashion and beauty case study in?
Showpo operates in fashion and beauty. 121 Group works across nine verticals, with case studies published for each.
What results did the Showpo programme produce?
Fashion & Beauty Online fashion 16:1 on SEO, compounding demand for a high-volume fashion retailer.
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