Telehealth lead generation, judged on cost per lead.
SISTR is a telehealth clinic for sexual and reproductive health. Consults happen online and pathology is bulk billed through Medicare. Patients search privately, and the ad platforms restrict what can be said and shown in the category.
Paid media for SISTR, an Australian telehealth clinic.
The engagement started with a discovery and strategy workshop programme before any media ran, so targeting followed the clinic's service map rather than a keyword export.
121 then built the Google Ads account on the questions patients ask in their own words rather than on clinical terminology. Campaign structure follows the services the clinic can treat, so enquiries arrive for consults it can book. Meta runs alongside it with creative kept discreet and inside the category's advertising rules.
Both channels are managed month to month with ad spend passed through at cost, and both are measured on cost per booked lead rather than on sessions or clicks.
The engagement began in June 2023 and continues, with 31 active months of paid media management to date.
Conversions rose 71 per cent, from 8,253 to 14,081.
The engagement.
Google Ads, intent-led
Search campaigns built on the questions patients actually ask, managed monthly with spend at cost.
Meta, privacy-aware
Meta campaigns run with the restraint a sensitive health category demands, creative compliant and discreet.
Workshop-led start
A discovery and strategy workshop programme preceded media, so targeting followed the clinical service map.
Active months of paid-media management
Current engagement, month to month
The commercial measure, cost per booked lead
What did 121 Group do for SISTR?
121 Group ran Google Ads and paid social for SISTR.
What industry is this healthcare case study in?
SISTR operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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