Healthcare paid media Australia, under AHPRA discipline.
Australian healthcare paid-media specialist agency. Meta paid social, GP-direct demand-generation, multi-clinic state-by-state geo, patient-pathway creative. AHPRA-compliant by default: claim review on every creative, healthcare-policy aware Meta delivery, Google Ads healthcare-vertical compliance. For Health 10.2yr, Adora 6.5yr, Job Fit 23mo. Senior healthcare-content reviewer on every patient-facing piece.
Gorilla Glue
Rose-Hip Vital
Six disciplines, run as one programme.
Multi-clinic state-by-state Google Ads
Healthcare-vertical Google Ads at the clinic, state, and brand level. Geo-segmented, clinic-level conversion tracking, multi-clinic budget arbitration, healthcare-policy compliant ad copy, condition-led search-term hygiene, clinician-direct campaigns alongside patient-direct.
Meta paid social inside healthcare guard-rails
Meta paid social for healthcare brands inside Meta's healthcare-vertical creative-policy envelope. AHPRA-aligned creative, condition-aware audience strategy (no implied health-attribute targeting), patient-pathway-led creative narrative, Meta CAPI server-side for signal quality.
Clinician-side paid + content programmes
Many of our healthcare clients run a parallel GP-direct or clinician-direct demand-generation programme alongside patient-direct. LinkedIn paid, GP-network email, AHPRA-Code-aware clinician-facing creative, referrer-pathway content. GP recruitment / referrer marketing →
Creative built around the patient journey
Awareness → consideration → booking → first-visit → retention. Different creative, different AHPRA-claim review, different platforms, different attribution windows at each stage. Healthcare creative pipeline →
Revenue reconciled to actual bookings
Healthcare paid-media reporting reconciled to actual booking-system revenue (HotDoc, ClinicMate, Cliniko, custom PMS) via offline-conversion upload + BigQuery reconciliation. Real revenue numbers, not platform-attributed phantom-revenue.
Every creative, every claim, every time
Senior healthcare-content reviewer on every patient-facing piece, landing page, ad copy, video script, organic post. AHPRA Code 12 review, TGA claim-language review where applicable, regulator-aware claim-substantiation file kept per asset.
What this looks like at scale.
For Health
10.2-year engagement. Two parallel programmes, patient-direct + GP-direct. a flat transparent management fee. One of Australia's longest-running single-agency healthcare engagements.
Adora Fertility
6.5-year engagement. Multi-clinic state-by-state Google Ads, AHPRA-compliant Meta, dual-funnel patient + clinician programme.
Job Fit Australia
23-month engagement. Pre-employment medicals + workplace-injury network. B2B-buyer (HR / WHS Manager) paid-media pattern, LinkedIn-led, healthcare-vertical compliance discipline.
Questions Australian healthcare operators ask.
Do you charge a margin on ad spend?
No. Healthcare paid-media is passed through at cost, we share the platform invoice. Our fee is transparent management fee on top, typically a flat fee on managed media. Pricing →
Will Meta or Google reject our healthcare creative?
Not after senior review. Meta and Google's healthcare-vertical creative policies are well-documented. We review every creative against the policy before submission, address any review-flag immediately, and maintain a substantiation file per asset. Adora's 86-month and For Health's 122-month history is the proof point.
How do you handle AHPRA-regulated claims in paid media?
Senior healthcare-content reviewer on every creative, every claim, every time. AHPRA Code 12 review (testimonials, claims, comparison advertising), TGA claim-language review for therapeutic claims, regulator-aware substantiation file maintained per asset. We don't run any patient-facing creative without it.
Can you reconcile revenue to bookings, not platform-attributed?
Yes, and this is one of the things that's most different about how we run healthcare paid media. Booking-system revenue (HotDoc, ClinicMate, Cliniko, custom PMS) flows back into BigQuery via offline-conversion upload + reconciliation. Reported revenue is actual revenue, not platform-attributed phantom-revenue.
Do you run GP-direct or referrer-marketing programmes?
Yes. For Health, Adora Fertility, and several other healthcare clients run parallel GP-direct programmes alongside patient-direct. LinkedIn paid, GP-network email, AHPRA-Code-aware clinician-facing creative, referrer-pathway content. GP / referrer marketing →
Australian healthcare brand running paid media?
Thirty-minute call. We'll look at your account structure, your creative review pipeline, your booking-revenue attribution, and your AHPRA posture. We'll tell you what we'd do differently.