B2C website build, Shopify or WooCommerce, marketing-stack-integrated.
B2C website specialist builds. Shopify or WooCommerce (we'll tell you which fits the brief), Klaviyo integration across the entire consumer book, Meta CAPI server-side, B2B Wholesale Portal where applicable, performance-engineered, brand-aesthetic-aligned theme. Platform-agnostic recommendation, locked design tokens, AU-hosted.
Four architectural layers, run as one build.
Shopify vs WooCommerce, brief-led
Platform recommendation based on the brief, Shopify wins on speed-to-launch, hosted reliability, app ecosystem, native B2B at Plus tier; WooCommerce wins on catalogue depth, mid-market customisation, AU-hosting control, integration with legacy ERPs / wholesale workflows. Why both coexist →
Locked-token theme architecture
Custom-built theme (not theme-store reskin) with locked design tokens, colour palette, typography, photography-style envelope, layout system. Brand-aesthetic-aligned and operator-maintainable for non-developer content updates.
Klaviyo + Meta CAPI + GA4 + GTM
Klaviyo flows + segments via native integration, Meta CAPI server-side via Shopify Pixel events or WooCommerce CAPI plugin, GA4 + GTM consent-aware, Google Ads enhanced conversions. The marketing-stack discipline that makes paid media compound rather than erode. Klaviyo →
Wholesale portal alongside B2C
B2B Wholesale Portal architecture for brands with a wholesale layer, native Shopify B2B at Plus tier, B2B + Locksmith on regular Shopify, B2BKing on WooCommerce. Wholesale layer that doesn't fight the public B2C store. Wholesale portals →
Where B2C website builds run today.
Rose-Hip Vital
Dual-domain Shopify build (.com.au +.com international) across 3 ad-account brands. Markets multi-region, Klaviyo dual-language, AHPRA-aligned claim review on health-adjacent products.
Charleston's
WooCommerce build with brand-aesthetic theme, considered-purchase Klaviyo cadence, collector-tier segmentation. 26 unbroken months on a monthly capped retainer.
- Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Need a B2C website (or rebuild)?
Thirty-minute call. We'll look at your current site, recommend Shopify or WooCommerce, audit your Klaviyo + Meta CAPI integration, and review your B2B wholesale layer if applicable.
Book a Discovery