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WooCommerce
WooCommerce Audit · Free capability check

Free WooCommerce audit, store, theme, marketing-stack, B2B layer.

Free WooCommerce audit for Australian B2C brands. Store hygiene (catalogue, taxonomy, navigation, SEO), theme + plugin performance (most WP / Woo sites have 30-50+ plugins; we audit the bloat), marketing-stack integration (Klaviyo + Meta CAPI plugin + GA4 + GTM), conversion-funnel diagnostic, B2B Wholesale layer review (B2BKing / Wholesale Suite / Wholesale for WooCommerce). Top-3 fixes with estimated 90-day dollar impact.

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What the WooCommerce audit covers

Four audit layers, one consolidated report.

Store hygiene

Catalogue, taxonomy, navigation, SEO

WooCommerce catalogue audit, product taxonomy depth, attribute / variation discipline, ACF custom-field architecture, navigation hierarchy, on-page SEO + schema, sitemap + robots.txt. WooCommerce hygiene compounds harder than Shopify because the catalogue layer is more flexible (and more often abused).

Theme + plugin performance

Plugin-bloat audit + Core Web Vitals

Theme + plugin performance, Lighthouse score, plugin-bloat audit (most WooCommerce sites have 30-50+ plugins, with 5-10 that should be removed or consolidated), Core Web Vitals, hosting-stack performance, AWS / Cloudways / managed-WordPress hosting fit, query / database performance for catalogue-heavy stores.

Marketing-stack integration

Klaviyo + Meta CAPI plugin + GA4 + GTM

Marketing-stack audit, Klaviyo for WooCommerce flow + segment health, Meta CAPI plugin coverage + dedup, GA4 + GTM consent-aware tag firing, Google Ads enhanced conversions, conversion-tracking integrity across server-side touchpoints. WooCommerce CAPI is more fiddly than Shopify's; we audit the dedup state.

B2B wholesale layer

B2BKing / Wholesale Suite / Wholesale for WooCommerce

B2B wholesale layer review, which plugin is installed, whether it's configured for the actual wholesale workflow (tier-pricing, account-approval, MOQ enforcement, tax handling), whether the wholesale layer is fighting the public B2C store. The wholesale layer is most WooCommerce sites' largest underused asset.

Where it shows up in client work

What clients fix after the audit.

Consumer · WooCommerce · 11yr

Glicks Furniture

Multi-state high-AOV WooCommerce. Catalogue depth, retail-cycle promo flow, multi-state catchment + locator architecture.
Fine Art · WooCommerce · 26mo

Charleston's

Considered-purchase WooCommerce, collector-tier segmentation, brand-aesthetic theme, long-cycle Klaviyo flows on a monthly capped retainer.
Consumer · WooCommerce

Jon's Furniture

Multi-state WooCommerce furniture retailer, catalogue depth, store-locator architecture, location-specific Google Shopping.

Want the free WooCommerce audit?

Six business hours, no obligation. Send the store URL + Klaviyo / GA4 read-only access + WP admin read-only, and we'll send back the top-3 fixes with estimated 90-day dollar impact.

Request Free Audit