Recruitment marketing, FIFO industrial, GP healthcare, allied health, trades.
Recruitment marketing specialist across the verticals where workforce supply is the binding constraint. FIFO industrial recruitment marketing (mining, civil, oil & gas), GP recruitment marketing for primary care networks, allied health practitioner recruitment, trades + civil recruitment, employer-brand programmes, sector-specific creative + media mix.
Four recruitment-marketing disciplines.
Mining, civil, oil & gas FIFO recruitment
FIFO industrial recruitment, operator + technician + tradesperson + mining-specialist + civil-specialist + drilling-specialist recruitment. Roster-aware creative, swing-pattern targeting (4/1 / 8/6 / 14/14), regional source-market campaigns, employer-brand cadence, Indeed + Seek + LinkedIn + Meta + TikTok media mix. FIFO Recruitment Marketing →
Primary care GP supply pipelines
GP recruitment marketing for primary care networks. Practice-positioning + GP-targeted demand-gen + RACGP / ACRRM channel placement + IMG-pathway awareness + relocation-pathway content. The Australian GP supply crisis is the binding constraint on most primary-care growth. GP Recruitment Marketing →
Physio, psych, OT, podiatry recruitment
Allied health practitioner recruitment, physiotherapist, psychologist, OT, podiatry, dietitian, social worker. AHPRA-aligned employer-brand creative, clinical-supervision pathway content, multi-clinic operator recruitment programmes (Northcare Physio is a working example).
Skilled-trades + apprentice pipelines
Trades + civil recruitment, skilled-trades (welder, fitter, electrician, plumber, paver), apprentice + trainee pipelines, regional source-market targeting, employer-brand for civil contractors competing for the same trades pool. The Atlas Paving + civil-contractor pattern.
Where recruitment marketing runs today.
PYBAR Mining Services
Tier-1 underground hard-rock mining contractor. Operator / fitter / mining-specialist FIFO recruitment, employer-brand cadence, roster-aware creative.
Job Fit Australia
Specialist recruitment partner, recruitment-marketing programme tied directly to candidate-pipeline metrics, source-market targeting, sector-specific creative.
For Health
GP recruitment programme alongside patient-direct demand-gen across 9 sub-brands. RACGP placement, IMG-pathway content, relocation-pathway demand-gen.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Recruitment marketing for an industry-vertical workforce challenge?
Thirty-minute call. We'll look at your supply-side problem, your current employer-brand state, and your candidate-pipeline metrics.
Book a Discovery