Lead generation for Adelaide laser eye surgery.
Laser Vision SA provides laser vision correction in Adelaide. Some people searching have already settled on a procedure and are checking price and provider. Many more are asking whether their eyes make them a candidate at all.
Google Ads for Laser Vision SA, an Adelaide laser eye surgery practice.
121 ran the Google Ads programme for the practice. Campaigns were built on both kinds of query, procedure intent and suitability intent, and kept separate so each could be budgeted and read on its own. The account was managed monthly, with keywords, copy and bids reviewed each cycle.
The account was judged on booked consultations rather than clicks or impression share. Terms that produced traffic without consultations were cut back, and the ones that produced bookings were funded.
Ad spend was passed through at cost every month. The practice could see three separate figures: what was paid to Google, what consultations that spend produced, and what it paid 121 to run the account.
The practice came out of it with a paid search account it could read month to month: a cost per booked consultation, and campaign level detail showing which query types produced those consultations.
The engagement.
High-intent surgical search
Google Ads on procedure and suitability intent, managed monthly.
Consult-booking focus
Campaigns judged on booked consultations, not clicks.
Transparent spend
Media passed through at cost every month, never marked up.
Months of campaign management
Google Ads, lead generation
Spend passed through transparently
What did 121 Group do for Laser Vision SA?
121 Group ran Google Ads for Laser Vision SA.
What industry is this healthcare case study in?
Laser Vision SA operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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