Consumer paid media Australia, under Meta CAPI + Google Shopping discipline.
Australian consumer / B2C paid-media specialist agency. Google Shopping + brand-defence, TikTok creative cadence, Pinterest where the audience lives, Klaviyo-integrated lifecycle attribution. Charleston's 26mo capped retainer, Glicks Furniture 11yr, Sports Range 4×4 10yr, Rose-Hip Vital across five ad accounts. Ad spend at cost, a flat transparent management fee.
Gorilla Glue
Rose-Hip Vital
Six disciplines, run as one programme.
Conversions API on every consumer brand
Meta paid social with CAPI server-side integration on every consumer brand we run, not the cookie-only browser pixel. Better signal quality, longer attribution windows, post-iOS resilience. Klaviyo + Shopify / WooCommerce native event sender, deduplicated browser + server events.
Catalogue-driven Shopping at the centre
Catalogue-driven Google Shopping at the centre of consumer Google Ads, brand-defence search, category-defence on long-tail product terms, Performance Max with negative-keyword discipline (not let-it-rip), conversion-value-aware bidding tied to actual GMV.
Where the consumer lives at low CPM
TikTok where the brand and audience fit. Creative cadence over budget, high-volume short-form creative production, founder-voice content, UGC pipeline, paid amplification of organic winners. Spark Ads, Pixel + Events API, Klaviyo-integrated retargeting. TikTok ads →
Where the audience plans purchases
Pinterest is wildly under-priced in AU for the right consumer category, furniture, homewares, fashion, weddings, food, gifting. Pinterest tag + Conversions API, catalogue-driven Shopping ads, lifecycle-stage retargeting. Where it fits, it's the highest-ROAS platform in the stack. The AU Pinterest opportunity →
Lifecycle attribution alongside paid
Paid-media reporting reconciled to Klaviyo lifecycle revenue (flow-attributed + campaign-attributed) alongside paid-attributed revenue. Honest blended attribution, the Klaviyo lift on paid-media programmes is real and measurable, we report it that way. Klaviyo agency →
Real revenue, not platform-attributed
Paid-media reporting reconciled to actual storefront GMV (Shopify or WooCommerce) via order-level attribution, BigQuery reconciliation, and post-purchase survey calibration. Real revenue, not platform-attributed phantom revenue.
What this looks like across the consumer book.
Rose-Hip Vital
11-year engagement. Dual-domain international, AHPRA-aligned creative, market-specific Shopping + Meta + Klaviyo lifecycle.
Charleston's
26 unbroken months on a capped retainer. Meta CAPI, Pinterest where the collector audience lives, considered-purchase Klaviyo cadence.
Glicks Furniture
11-year engagement. Multi-state geo-segmented Google Ads, catalogue-driven Shopping, Meta CAPI, Klaviyo-integrated retail-cycle promo seasonality.
Questions Australian consumer brands ask.
Do you charge a margin on ad spend?
No. Consumer paid-media is passed through at cost, platform invoice shared. Our fee is transparent management fee, typically a flat fee on managed media. Pricing →
Will you do Meta CAPI server-side properly?
Yes, and on every consumer brand we run. Browser + server events deduplicated, consent-aware, GA4-aligned, Shopify or WooCommerce native event sender. The post-iOS signal-quality lift is the difference between a paid-media programme that compounds and one that erodes.
Do you run TikTok and Pinterest, or just Meta + Google?
Both, where the brand and audience fit. TikTok is creative-cadence-led, not budget-led; we install a UGC + founder-voice pipeline before we scale spend. Pinterest is wildly under-priced in AU for furniture / homewares / fashion / weddings / gifting. Not every consumer brand needs both; most consumer brands need at least one.
How does Klaviyo attribution interact with paid-media reporting?
Honestly, we report Klaviyo-attributed revenue and paid-media-attributed revenue separately, and we report blended-attributed actual GMV alongside both. Klaviyo's last-touch model overstates incremental impact; we tell you by how much. Real revenue, not phantom-revenue.
What's the minimum consumer paid-media engagement?
Capped monthly retainers for founder-tier consumer brands; mid-market and multi-brand portfolios scale by scope. No lock-ins, month-to-month after a 3-month soft commitment. Pricing →
Australian consumer brand running paid media?
Thirty-minute call. We'll look at your Meta CAPI integration, your Google Shopping structure, your TikTok / Pinterest opportunity, your Klaviyo lifecycle, and your GMV reconciliation. We'll tell you what we'd do differently.