Klaviyo specialist, flow architecture, deliverability, dynamic content.
Klaviyo specialist for the Australian consumer / B2C book. 20 active Klaviyo programmes, flow architecture (the 14 flows we install on every brand), deliverability discipline (DKIM / SPF / DMARC, branded sending domain, list hygiene), dynamic-content personalisation, segment design, dual-domain support for international consumer brands.
Four Klaviyo specialist disciplines.
The 14 flows we install on every brand
Klaviyo flow library, welcome series, browse-abandon, cart-abandon, checkout-abandon, post-purchase, review-request, win-back, sunset, replenishment / reorder, VIP, birthday, back-in-stock, price-drop, custom event-based. Each flow tuned to the brand's purchase cycle and customer-tier patterns, brand-aesthetic-aligned templates.
DKIM / SPF / DMARC + sender reputation
Deliverability discipline, DKIM / SPF / DMARC alignment, branded sending domain (separate from corporate / staff email), list hygiene + sunset rules, ISP-specific monitoring, dedicated IP where send-volume justifies it. Email deliverability →
Customer-tier + behaviour-based segmentation
Segment design, RFM segmentation (recency / frequency / monetary), customer-tier (VIP / repeat / one-time / lapsed), behaviour-based segments (browse pattern, category interest, replenishment cycle), engagement-window filters (only send to subscribers who've engaged within a defined window).
Variant + conditional + brand-coherent
Dynamic-content personalisation, segment-driven copy variants, conditional product blocks, customer-tier merging, behaviour-based content swapping. Brand-aesthetic chassis applied to every dynamic variant. Personalisation that's actually measurable, not 'personalisation theatre.'
Where Klaviyo specialist work runs today.
Charleston's
Considered-purchase Klaviyo programme, 26 unbroken months. Collector-tier flow design, brand-aesthetic templates, low-frequency high-engagement send pattern.
Rose-Hip Vital
Dual-domain Klaviyo (.com.au +.com international). Subscription + one-time-purchase flows, AHPRA-aligned health-claim review, market-specific dynamic content.
Glicks Furniture
High-volume retail Klaviyo across multi-state catchment. Branded sending domain, retail-cycle promo flow, replenishment automation.
- Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Klaviyo programme leaking revenue at the inbox?
Thirty-minute Klaviyo audit. We'll look at your flow architecture, your deliverability state, your segment design, and your dynamic personalisation. Top-3 fixes with estimated 90-day dollar impact.
Free Klaviyo AuditThe Australian eCommerce Marketing Playbook
Budget benchmarks by revenue tier, Shopify vs WooCommerce, Klaviyo, paid media and server-side attribution.